Thematic forums and sites
Posted: Wed Jan 29, 2025 4:19 am
You can write a column directly on the company's website or on a thematic forum, where you will share your expert opinion on a product or service. This will increase your authority and customer loyalty.
Often, when a person faces a choice of where to buy a particular product, he goes to the company's website and studies information about it. Your significant advantage will be the opinion automotive mailing list of the company's director, his recommendations and personal experience of using the product of this brand.
Advantages:
allow you to become an expert in a certain field;
help increase loyalty to the company and product;
Finding the right website or forum is not difficult.
Flaws:
do not lead directly to money;
The moment when you are perceived as an expert may not come right away.
2Gis / Yandex.Directory / Google / City portals
Now, when people are increasingly searching for information of interest to them on the Internet, it will only be a plus for companies to be mentioned as often as possible on sites popular among the population.
2Gis
Advantages:
Most of these sites publish information free of charge;
its placement does not require special knowledge;
You can indicate all the company's contact information.
Flaws:
not relevant for all areas of business;
they don't pay off right away;
It takes a long time to get results.
Blogging as an effective advertising channel
Now this direction has become very popular. People who talk about their lives, new technologies, purchases, beauty procedures and much more often have multi-million army of subscribers. And they in turn trust the authoritative opinion of the blogger.
Blogging as an effective advertising channel
There are several options for cooperation with bloggers. For example, you can place an advertisement about the product on his page, where he will make a review. An alternative would be to hold a drawing among subscribers, where the prize will be your product or service. Or you invite the blogger to your production / beauty salon / hotel / car dealership, from where he reports, telling about the process from the inside, and shares his impressions.
Experts in this field advise choosing not the top bloggers for advertising, but, on the contrary, less famous ones. There have been cases when a too cool blogger did not fulfill his obligations, distorted information about the product or company, which, naturally, had a negative effect. And it is not as easy to come to an agreement with a famous person as with someone who is just making a name for himself.
It is worth understanding that a one-time placement of advertising on a blogger's page will not lead to the desired result and will simply get lost in the news feed. It is necessary to make publications repeatedly and preferably with several famous people. It is also worth making sure that on the site, when a person follows the link, clear retention techniques are immediately applied to him: subscription to the mailing list, joining a group, a request to leave a contact phone number or email.
Often, when a person faces a choice of where to buy a particular product, he goes to the company's website and studies information about it. Your significant advantage will be the opinion automotive mailing list of the company's director, his recommendations and personal experience of using the product of this brand.
Advantages:
allow you to become an expert in a certain field;
help increase loyalty to the company and product;
Finding the right website or forum is not difficult.
Flaws:
do not lead directly to money;
The moment when you are perceived as an expert may not come right away.
2Gis / Yandex.Directory / Google / City portals
Now, when people are increasingly searching for information of interest to them on the Internet, it will only be a plus for companies to be mentioned as often as possible on sites popular among the population.
2Gis
Advantages:
Most of these sites publish information free of charge;
its placement does not require special knowledge;
You can indicate all the company's contact information.
Flaws:
not relevant for all areas of business;
they don't pay off right away;
It takes a long time to get results.
Blogging as an effective advertising channel
Now this direction has become very popular. People who talk about their lives, new technologies, purchases, beauty procedures and much more often have multi-million army of subscribers. And they in turn trust the authoritative opinion of the blogger.
Blogging as an effective advertising channel
There are several options for cooperation with bloggers. For example, you can place an advertisement about the product on his page, where he will make a review. An alternative would be to hold a drawing among subscribers, where the prize will be your product or service. Or you invite the blogger to your production / beauty salon / hotel / car dealership, from where he reports, telling about the process from the inside, and shares his impressions.
Experts in this field advise choosing not the top bloggers for advertising, but, on the contrary, less famous ones. There have been cases when a too cool blogger did not fulfill his obligations, distorted information about the product or company, which, naturally, had a negative effect. And it is not as easy to come to an agreement with a famous person as with someone who is just making a name for himself.
It is worth understanding that a one-time placement of advertising on a blogger's page will not lead to the desired result and will simply get lost in the news feed. It is necessary to make publications repeatedly and preferably with several famous people. It is also worth making sure that on the site, when a person follows the link, clear retention techniques are immediately applied to him: subscription to the mailing list, joining a group, a request to leave a contact phone number or email.