Make The Most of Your Next Trade Show
Posted: Wed Jan 29, 2025 4:37 am
Overcome Objections
You are going to get objections. Lots of them. Therefore, you need to know how to handle them in order to engage new prospects. Consider the common objections you are getting. Think about the ones you have handled successfully. Ask your sales leader and peers about their best practices. Then build and test scripts that you can use successfully each time you get a common objection.
So, there you have it. Three steps to engaging new prospects. Now go pick up the phone and call a targeted prospect.Best Practices For Promoting Your Business At Trade Shows
Trade shows are a great way to get in front of lots of potential customers, all in the same place at the same time. Are you getting the most value out of your trade shows? Take these tips to your next one!
Why Trade Shows Are So Popular… And Risky
Trade shows are big business today and you probably qatar telegram data already have a number of invitations from upcoming conferences asking if you would be interested in renting space to hawk your wares.
Over the years I have resisted these invitations.
They require money and manpower and the return on investment may or may not be there. In these difficult times, vendors are looking at their budgets and struggling with that decision.
Obviously, you can’t grow your business unless you are in front of potential customers in person or online. Luckily, trade shows are one way to get in front of many potential customers, all in one place.
Start off on the right foot by setting up your booth on time.
What kind of impression will you make with the trade show host and the attendees if you are still putting products and promotions out when the show opens?
Avoid eating and drinking in your booth.
The message you send when you are munching on lunch is, “Oops, I don’t have time for you now. I’m busy.”
You are going to get objections. Lots of them. Therefore, you need to know how to handle them in order to engage new prospects. Consider the common objections you are getting. Think about the ones you have handled successfully. Ask your sales leader and peers about their best practices. Then build and test scripts that you can use successfully each time you get a common objection.
So, there you have it. Three steps to engaging new prospects. Now go pick up the phone and call a targeted prospect.Best Practices For Promoting Your Business At Trade Shows
Trade shows are a great way to get in front of lots of potential customers, all in the same place at the same time. Are you getting the most value out of your trade shows? Take these tips to your next one!
Why Trade Shows Are So Popular… And Risky
Trade shows are big business today and you probably qatar telegram data already have a number of invitations from upcoming conferences asking if you would be interested in renting space to hawk your wares.
Over the years I have resisted these invitations.
They require money and manpower and the return on investment may or may not be there. In these difficult times, vendors are looking at their budgets and struggling with that decision.
Obviously, you can’t grow your business unless you are in front of potential customers in person or online. Luckily, trade shows are one way to get in front of many potential customers, all in one place.
Start off on the right foot by setting up your booth on time.
What kind of impression will you make with the trade show host and the attendees if you are still putting products and promotions out when the show opens?
Avoid eating and drinking in your booth.
The message you send when you are munching on lunch is, “Oops, I don’t have time for you now. I’m busy.”