Iconic Cases of Trending Topics of Brands
Posted: Wed Jan 29, 2025 5:14 am
Among the brands that know very well how to move on Twitter and go viral are:
Kit Kat , the king of trending topics
Kit Kat is undoubtedly one of the brands that has known how to capitalize on a trend on Twitter to create one of the best tweets about the brand.
Back in 2014, when the iPhone 6 was dental email list launched, many users shared their complaints and concerns that the mobile device could bend when stored in a pocket. Users used the hashtag #BendGate to do so, which quickly became a TT on Twitter.
Faced with this, Kit Kat decided to take advantage of the situation to promote an image of its product, where it explained that sometimes when something breaks or bends, it is a good thing. To do so, it used the aforementioned HT, accompanied by the hashtag #break. This generated more than 26 thousand RTs.
Universal Picture
The film production company's account in Spain has more than 300 thousand followers. Its strategy is based on promoting and disseminating the films that are released.
To do this, create a HT with each movie in theaters or about to be released. The tag is used in each post that refers to the movie. By promoting each trailer, you get a great reach; in addition, you significantly increase the interaction rate.
One of the examples was in 2016, while promoting the film “Bridget Jones’s Baby”. The production company managed to position the hashtag #BridgetJonesBaby as a Trending Topic; while conducting a survey among users about who they preferred as an ideal man for Bridget.
The English cut
The Spanish department store chain is another great example of TT. At its 75th celebration in 2016, it launched a Twitter campaign using the hashtag #75ElCorteInglés. Users of the social network had the option of being the first to see the brand's new spot before its national launch on TV, by RTing the announcement.
In 2018, El Corte Inglés became a Trending Topic again. This time, it achieved this goal in conjunction with the Spanish television program “Operación Triunfo.” Both joined forces and created 100% live, conversational and strategic content with their sales campaign.
For this they used the HT #SorpresOT, which made 1 million people watch the program, through Twitter.
HBO
The subscription channel owns one of the series that caused a stir in 2017. “Game of Thrones” was the most popular series on Twitter, becoming a Trending Topic for several consecutive weekends.
This time it was something spontaneous, as fans of the series could not contain their excitement at the seventh season of GOT.
Final recommendations on the trending topic
Becoming a Trending Topic can be challenging, but if you combine information, creativity and speed you can achieve it. Make sure you put into practice the ideal tactics that allow you to get the virtual community to use your hashtag and talk about the topic you want to position.
When running a Twitter marketing campaign , don't forget to add the reference HT. Remember that to be trending and gain greater reach, you must have the support of your followers and promote an impactful hashtag.
How to make a label that makes an impact?
-Be concise, the ideal hashtag should be short. That way people won't hesitate to use it, and you'll be able to integrate it more easily into any type of format and channel.
-Create a simple hashtag. If you use numbers, try not to use a very large number. Also, avoid using initials or complex words. This will help people remember your tag without any problem.
-Share an interesting hashtag that generates interaction among your community. To do this, you can start it by asking a question or sharing an image that creates impact.
-Create a unique and original hashtag. This way, you will be able to accurately reflect your brand image and the message you want to convey.
Kit Kat , the king of trending topics
Kit Kat is undoubtedly one of the brands that has known how to capitalize on a trend on Twitter to create one of the best tweets about the brand.
Back in 2014, when the iPhone 6 was dental email list launched, many users shared their complaints and concerns that the mobile device could bend when stored in a pocket. Users used the hashtag #BendGate to do so, which quickly became a TT on Twitter.
Faced with this, Kit Kat decided to take advantage of the situation to promote an image of its product, where it explained that sometimes when something breaks or bends, it is a good thing. To do so, it used the aforementioned HT, accompanied by the hashtag #break. This generated more than 26 thousand RTs.
Universal Picture
The film production company's account in Spain has more than 300 thousand followers. Its strategy is based on promoting and disseminating the films that are released.
To do this, create a HT with each movie in theaters or about to be released. The tag is used in each post that refers to the movie. By promoting each trailer, you get a great reach; in addition, you significantly increase the interaction rate.
One of the examples was in 2016, while promoting the film “Bridget Jones’s Baby”. The production company managed to position the hashtag #BridgetJonesBaby as a Trending Topic; while conducting a survey among users about who they preferred as an ideal man for Bridget.
The English cut
The Spanish department store chain is another great example of TT. At its 75th celebration in 2016, it launched a Twitter campaign using the hashtag #75ElCorteInglés. Users of the social network had the option of being the first to see the brand's new spot before its national launch on TV, by RTing the announcement.
In 2018, El Corte Inglés became a Trending Topic again. This time, it achieved this goal in conjunction with the Spanish television program “Operación Triunfo.” Both joined forces and created 100% live, conversational and strategic content with their sales campaign.
For this they used the HT #SorpresOT, which made 1 million people watch the program, through Twitter.
HBO
The subscription channel owns one of the series that caused a stir in 2017. “Game of Thrones” was the most popular series on Twitter, becoming a Trending Topic for several consecutive weekends.
This time it was something spontaneous, as fans of the series could not contain their excitement at the seventh season of GOT.
Final recommendations on the trending topic
Becoming a Trending Topic can be challenging, but if you combine information, creativity and speed you can achieve it. Make sure you put into practice the ideal tactics that allow you to get the virtual community to use your hashtag and talk about the topic you want to position.
When running a Twitter marketing campaign , don't forget to add the reference HT. Remember that to be trending and gain greater reach, you must have the support of your followers and promote an impactful hashtag.
How to make a label that makes an impact?
-Be concise, the ideal hashtag should be short. That way people won't hesitate to use it, and you'll be able to integrate it more easily into any type of format and channel.
-Create a simple hashtag. If you use numbers, try not to use a very large number. Also, avoid using initials or complex words. This will help people remember your tag without any problem.
-Share an interesting hashtag that generates interaction among your community. To do this, you can start it by asking a question or sharing an image that creates impact.
-Create a unique and original hashtag. This way, you will be able to accurately reflect your brand image and the message you want to convey.