The product must be in demand, competitive and profitable
Posted: Wed Jan 29, 2025 5:15 am
High sales through other distribution channels do not guarantee the same on marketplaces.
Let's imagine that there is a company that successfully deals with wholesale sales of some children's toys, putting its whole soul into their production and using only high-quality materials and fittings.
To expand their reach and increase retail sales, they entered trading platforms. For example, the 3 most popular in Russia: Ozon, Wildberries, Yandex Market.
This project has several features:
a large number of SKUs (more than 1000 different toy options);
due to more expensive and high-quality fittings and fur (textiles), the cost per unit of goods is higher than the market price;
an automation system (a service known on the sweden consumer email list market) was chosen for interaction with marketplaces, but its capabilities impose certain difficulties with updating cards;
there is no possibility to keep stocks of goods in marketplace warehouses (work on FBO), work is carried out on FBS, that is, from the manufacturer’s warehouses;
there is no technical or financial possibility to prepare the necessary photo and video content for all product cards.
Let's imagine that there is a company that successfully deals with wholesale sales of some children's toys, putting its whole soul into their production and using only high-quality materials and fittings.
To expand their reach and increase retail sales, they entered trading platforms. For example, the 3 most popular in Russia: Ozon, Wildberries, Yandex Market.
This project has several features:
a large number of SKUs (more than 1000 different toy options);
due to more expensive and high-quality fittings and fur (textiles), the cost per unit of goods is higher than the market price;
an automation system (a service known on the sweden consumer email list market) was chosen for interaction with marketplaces, but its capabilities impose certain difficulties with updating cards;
there is no possibility to keep stocks of goods in marketplace warehouses (work on FBO), work is carried out on FBS, that is, from the manufacturer’s warehouses;
there is no technical or financial possibility to prepare the necessary photo and video content for all product cards.