5 Things You Should Know About Push Notifications
Posted: Sun Dec 22, 2024 8:12 am
Push notifications (or push notifications), both web and mobile, are an effective and inexpensive tool for communicating with returning users. They allow you to reach those who have not decided to register or subscribe to a newsletter, but have agreed to receive short notifications on their computer or mobile device. How can push notifications increase the number of conversions on your website or online store?
The article answers the questions:
What are push notifications?
What is the difference between a popup and a push notification?
How do push notifications work?
Push notifications have versatile applications – from mass uk email lists informing about promotions or new offers, to sending personalized messages in response to actions taken by subscribers. Thanks to this, we increase retention on the website or application and increase sales. In which industries do they work best? And what else can they achieve?
Contents:
Push notifications are not pop-ups
Push notifications are not cookie-based
Push notifications are versatile
Web push fits every page
Push notifications work in all industries
Push notifications are not pop-ups
Push notifications are often confused with pop-up messages. The latter appear on the page itself, often obscuring the content itself, and require their response.
Push notifications are based on the customer's consent. In the case of web push, it is the consent to receive notifications clicked on a specific website. Mobile push, on the other hand, works within the application downloaded by the user.
Notifications don't require a website or app to be open. Push notifications appear directly on a computer or mobile device screen, even if the subscriber isn't currently on a website or app. This way, you can remind customers who haven't visited your store for a while and convince them to come back.
Push notifications are not cookie-based
Push notifications are independent of cookies. Local storage is used to collect information, not cookies. This makes them a popular form of receiving information even among people who are reluctant to share their data. Let's also take into account Google's announcements that it is withdrawing support for third-party cookies. Implementing a push channel is an effective way to prepare for the announced changes.
As we've already mentioned, a subscriber is a person who has agreed to receive push notifications . And really... we don't know much more about them. Signing up for push notifications doesn't require providing data such as name, surname or email address - in fact, you could say that it's more a browser or mobile device that's signing up, not a person.
This does not mean that the user does not have any information in the push sending tools . On the contrary, he can use advanced analytics tools, checking the activities of subscribers on his site.
It is possible to create targeted campaigns that cover a certain section of the subscriber base. This allows you to send push messages, for example, to people interested in articles for a specific gender, those who have not visited the site for a long time or who browsed specific sections.
For companies that operate in brick-and-mortar locations, the ability to add geolocation data is a useful tool. This allows a subscriber to receive an invitation to visit a physical store if they are in the right location.
All of these activities have a specific goal: building loyalty of a returning customer. Maintaining the loyalty of someone who has already shopped with us is cheaper and easier than acquiring completely new customers.
The article answers the questions:
What are push notifications?
What is the difference between a popup and a push notification?
How do push notifications work?
Push notifications have versatile applications – from mass uk email lists informing about promotions or new offers, to sending personalized messages in response to actions taken by subscribers. Thanks to this, we increase retention on the website or application and increase sales. In which industries do they work best? And what else can they achieve?
Contents:
Push notifications are not pop-ups
Push notifications are not cookie-based
Push notifications are versatile
Web push fits every page
Push notifications work in all industries
Push notifications are not pop-ups
Push notifications are often confused with pop-up messages. The latter appear on the page itself, often obscuring the content itself, and require their response.
Push notifications are based on the customer's consent. In the case of web push, it is the consent to receive notifications clicked on a specific website. Mobile push, on the other hand, works within the application downloaded by the user.
Notifications don't require a website or app to be open. Push notifications appear directly on a computer or mobile device screen, even if the subscriber isn't currently on a website or app. This way, you can remind customers who haven't visited your store for a while and convince them to come back.
Push notifications are not cookie-based
Push notifications are independent of cookies. Local storage is used to collect information, not cookies. This makes them a popular form of receiving information even among people who are reluctant to share their data. Let's also take into account Google's announcements that it is withdrawing support for third-party cookies. Implementing a push channel is an effective way to prepare for the announced changes.
As we've already mentioned, a subscriber is a person who has agreed to receive push notifications . And really... we don't know much more about them. Signing up for push notifications doesn't require providing data such as name, surname or email address - in fact, you could say that it's more a browser or mobile device that's signing up, not a person.
This does not mean that the user does not have any information in the push sending tools . On the contrary, he can use advanced analytics tools, checking the activities of subscribers on his site.
It is possible to create targeted campaigns that cover a certain section of the subscriber base. This allows you to send push messages, for example, to people interested in articles for a specific gender, those who have not visited the site for a long time or who browsed specific sections.
For companies that operate in brick-and-mortar locations, the ability to add geolocation data is a useful tool. This allows a subscriber to receive an invitation to visit a physical store if they are in the right location.
All of these activities have a specific goal: building loyalty of a returning customer. Maintaining the loyalty of someone who has already shopped with us is cheaper and easier than acquiring completely new customers.