Which domain zone to choose for a website
Posted: Wed Jan 29, 2025 6:09 am
There are two categories of domain zones, which are conditionally divided by:
regions and countries - ccTLD;
purpose and theme - gTLD.
The choice of territorial zone is forex email list essential if the company operates for the population of one region or country:
Russia zone — .ru;
Ukraine zone — .ua;
European Union zone — .eu;
US zone - .us;
Asia zone — .asia;
Moscow zone — .msk.ru.
The .ru zone is most suitable for Russian-speaking users, since it is easier to remember. Therefore, in Russia, domains are preferred to be registered in the .ru zone. In Moscow, .moscow is also used if the .ru domain is taken. Third-level domains such as .spb.ru, .msk.ru are in little demand, since they are not very easy to remember. They are usually used by local organizations operating in one city, including in the service sector, individual entrepreneurs, small firms, etc.
For companies doing business in several countries, the choice of zone is made according to the business theme:
for travel agencies - .travel;
for shops — .shop;
for museums - .museum;
for bars, restaurants, cafes and other catering establishments — .bar;
for business card sites, personal pages, blogs — .name.
There are a number of zones by topic for registering companies only from the USA:
government-related organizations - .gov;
Higher education institutions - .edu;
military — .mil.
There are zones by territory, consonant with the abbreviated names of directions. They are also used as thematic zones:
United States of Micronesia zone, used in the radio field - .fm;
British Indian Ocean Territory area, used in IT and development — .io;
zone of Moldova, used in medicine — .md;
Montenegro zone, used as a play on the word me in blogs - .me;
Niue Island area, also used in the Netherlands, Sweden and Denmark as a sound similar to the word "nu" ("now") - .nu;
Tuvalu zone, used in television - .tv.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
12 Tips for Choosing a Domain for Your Website
Tip 1: Choose the right letters for your domain
The domain name should be perceived by ear and written unambiguously. Therefore, it is important to use correct letters, including convenient transliteration.
If the organization is engaged in construction, then, for example, the domain tvoydom.ru would suit it well. It reflects both the company's line of business and the main idea - assistance in purchasing a private home. It would seem that the choice of domain for the site is ideal. But there is one big minus - the letter "й", which in transliteration is written as i or as j. Different spelling options for the domain appear, and there is no guarantee that clients will write it correctly and, accordingly, get to the same web resource. Therefore, such a domain name, despite its good sound and idea, will not work.
You should consider letters that have no other spelling option and at the same time similar pronunciation.
a, b, d, e, h, k, l, m, n, o, p, r, s, t, u, v, z are suitable letters.
c, f, g, i, j, q, w, x, y - it is better not to use these letters.
In the Russian alphabet, inconvenient letters are those that are written as two or more sounds in transliteration.
ya, yu, ch, ts, zh, sh, shch are bad letters from the Russian alphabet for a domain.
To avoid making a mistake in this matter, you should use special services for recoding Cyrillic into Latin:
regions and countries - ccTLD;
purpose and theme - gTLD.
The choice of territorial zone is forex email list essential if the company operates for the population of one region or country:
Russia zone — .ru;
Ukraine zone — .ua;
European Union zone — .eu;
US zone - .us;
Asia zone — .asia;
Moscow zone — .msk.ru.
The .ru zone is most suitable for Russian-speaking users, since it is easier to remember. Therefore, in Russia, domains are preferred to be registered in the .ru zone. In Moscow, .moscow is also used if the .ru domain is taken. Third-level domains such as .spb.ru, .msk.ru are in little demand, since they are not very easy to remember. They are usually used by local organizations operating in one city, including in the service sector, individual entrepreneurs, small firms, etc.
For companies doing business in several countries, the choice of zone is made according to the business theme:
for travel agencies - .travel;
for shops — .shop;
for museums - .museum;
for bars, restaurants, cafes and other catering establishments — .bar;
for business card sites, personal pages, blogs — .name.
There are a number of zones by topic for registering companies only from the USA:
government-related organizations - .gov;
Higher education institutions - .edu;
military — .mil.
There are zones by territory, consonant with the abbreviated names of directions. They are also used as thematic zones:
United States of Micronesia zone, used in the radio field - .fm;
British Indian Ocean Territory area, used in IT and development — .io;
zone of Moldova, used in medicine — .md;
Montenegro zone, used as a play on the word me in blogs - .me;
Niue Island area, also used in the Netherlands, Sweden and Denmark as a sound similar to the word "nu" ("now") - .nu;
Tuvalu zone, used in television - .tv.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
12 Tips for Choosing a Domain for Your Website
Tip 1: Choose the right letters for your domain
The domain name should be perceived by ear and written unambiguously. Therefore, it is important to use correct letters, including convenient transliteration.
If the organization is engaged in construction, then, for example, the domain tvoydom.ru would suit it well. It reflects both the company's line of business and the main idea - assistance in purchasing a private home. It would seem that the choice of domain for the site is ideal. But there is one big minus - the letter "й", which in transliteration is written as i or as j. Different spelling options for the domain appear, and there is no guarantee that clients will write it correctly and, accordingly, get to the same web resource. Therefore, such a domain name, despite its good sound and idea, will not work.
You should consider letters that have no other spelling option and at the same time similar pronunciation.
a, b, d, e, h, k, l, m, n, o, p, r, s, t, u, v, z are suitable letters.
c, f, g, i, j, q, w, x, y - it is better not to use these letters.
In the Russian alphabet, inconvenient letters are those that are written as two or more sounds in transliteration.
ya, yu, ch, ts, zh, sh, shch are bad letters from the Russian alphabet for a domain.
To avoid making a mistake in this matter, you should use special services for recoding Cyrillic into Latin: