How to check the mobile version of a website for SEO
Posted: Wed Jan 29, 2025 6:26 am
Whatever method is chosen to adapt a web resource for portable gadgets, it is always necessary to check a number of points that are of great importance for SEO. They form a checklist.
Mobile-friendliness of the website version. Google has its own mobile-friendly algorithms:google.com/test/mobile-friendly, and Yandex has its own:webmaster.yandex.ru/site/tools/mobile-friendly/.
Key interfaces are checked: home gmx email list page, catalog section, product card, contact page.
Basic parameters are determined: loading speed, convenience of elements, readability of text (font size must be at least 12 pixels).
View pages in a mobile browser window manually (in the developer panel).
The content of the mobile and main versions is checked for consistency.
The layout is checked for errors.
Analysis of the main conversion elements.
Is it possible to make a call with one click on a phone number?
Is there a hamburger menu?
Are photos and prices visible on the main interfaces of the site?
Are the company's phone number, directions, physical address and other contact information listed in "Contacts"?
Measuring the loading speed on the main pages. Use gtmetrix.com, Pixel Tools, developers.google.com/speed/pagespeed/insights for this. Slow loading due to an unstable Internet connection greatly complicates mobile surfing, which worsens the resource's position in Yandex's mobile search results.
Audit of HTML code and page content in a mobile browser.
Audit of HTML code and page content in a mobile browser
Source: wee design / shutterstock.com
Evaluate the layout by viewing it on two or three of the most popular types of devices, browsers, operating systems (check in Yandex.Metrica what your target audience uses most often).
Behavioral factors analysis. You need to compare the indicators for the mobile version with the desktop version, and Yandex.Metrica will help you with this too. A slight difference in indicators is normal. The Pixel Tools tool allows you to automate this process: it shows links to pages with the lowest behavioral metrics and allows you to compare them for devices of different types.
You will be interested in exit pages, time spent on site, level of engagement, traffic channels.
Subjective usability assessment.
The readability of the content, ease of navigation using the menu, notifications about various actions (when sending an application form, adding a product item to the cart) are checked.
Font size.
The site does not use outdated technologies such as java applets, silverlight, flash anywhere. All animation and interactivity are made using html and css.
There is no horizontal scrolling of the screen (however, in some cases, when it is necessary to place large tables or other non-adaptable elements on the site, this is allowed).
The viewport is specified in the viewport meta tag:
<meta name="viewport" content="width=device-width, initial-scale=1.0">
If we are talking about the adaptive version, then there is another point that plays a huge role in the search engine promotion of the site in Yandex mobile search results and is related to the principle of mobile-first indexing.
The entire source code of the content is the same for both versions - both the regular one and the one that users will see when they click on it from Yandex's mobile search results.
Mobile-friendliness of the website version. Google has its own mobile-friendly algorithms:google.com/test/mobile-friendly, and Yandex has its own:webmaster.yandex.ru/site/tools/mobile-friendly/.
Key interfaces are checked: home gmx email list page, catalog section, product card, contact page.
Basic parameters are determined: loading speed, convenience of elements, readability of text (font size must be at least 12 pixels).
View pages in a mobile browser window manually (in the developer panel).
The content of the mobile and main versions is checked for consistency.
The layout is checked for errors.
Analysis of the main conversion elements.
Is it possible to make a call with one click on a phone number?
Is there a hamburger menu?
Are photos and prices visible on the main interfaces of the site?
Are the company's phone number, directions, physical address and other contact information listed in "Contacts"?
Measuring the loading speed on the main pages. Use gtmetrix.com, Pixel Tools, developers.google.com/speed/pagespeed/insights for this. Slow loading due to an unstable Internet connection greatly complicates mobile surfing, which worsens the resource's position in Yandex's mobile search results.
Audit of HTML code and page content in a mobile browser.
Audit of HTML code and page content in a mobile browser
Source: wee design / shutterstock.com
Evaluate the layout by viewing it on two or three of the most popular types of devices, browsers, operating systems (check in Yandex.Metrica what your target audience uses most often).
Behavioral factors analysis. You need to compare the indicators for the mobile version with the desktop version, and Yandex.Metrica will help you with this too. A slight difference in indicators is normal. The Pixel Tools tool allows you to automate this process: it shows links to pages with the lowest behavioral metrics and allows you to compare them for devices of different types.
You will be interested in exit pages, time spent on site, level of engagement, traffic channels.
Subjective usability assessment.
The readability of the content, ease of navigation using the menu, notifications about various actions (when sending an application form, adding a product item to the cart) are checked.
Font size.
The site does not use outdated technologies such as java applets, silverlight, flash anywhere. All animation and interactivity are made using html and css.
There is no horizontal scrolling of the screen (however, in some cases, when it is necessary to place large tables or other non-adaptable elements on the site, this is allowed).
The viewport is specified in the viewport meta tag:
<meta name="viewport" content="width=device-width, initial-scale=1.0">
If we are talking about the adaptive version, then there is another point that plays a huge role in the search engine promotion of the site in Yandex mobile search results and is related to the principle of mobile-first indexing.
The entire source code of the content is the same for both versions - both the regular one and the one that users will see when they click on it from Yandex's mobile search results.