How using online communication channels helps your business reach and retain even more customers.
Online communication channels are great allies for companies that want to use the internet for advertising and relationships with users.
It is a good relationship with the consumer that guarantees the loyalty of old customers and the attraction of new ones to your company. However, in order to achieve the expected results, you must choose the right channels for your company.
What are communication channels?
First of all, it is necessary to understand what communication channels are. In communication theory, it is through the channel that the message circulates between the sender and the receiver.
Furthermore, each channel has its own language, so it is important instagram data to know how to differentiate the tone and communication of each platform.
Therefore, communication channels on the internet are used to send and receive messages in order to interact with your users, exchanging information between your company and your audience, improving the consumer experience.
With communication channels, you can:
Share relevant content about your company;
Promote offers, promotions, gifts and discounts for users;
Present news, new products and services that your company offers;
Assist users to answer questions and offer support;
Schedule meetings, visits and presentations,
Conduct research and receive feedback from users and customers;
Prospect and retain new customers.
These are some examples of what can be done through these communication tools.
Find out which channels are best for your company.
The most important thing when choosing communication channels is knowing which ones fit your company's reality and needs . This way, the relationship is aligned and you add more value and create a difference for your company.
Therefore, to choose the best digital communication channel for your company, you must take into account the profile of your customers and how they prefer to be contacted. A good option is to use several channels with effective and constant actions for customer service. This makes it easier to send information about your products and services.
Since the general public is online, the focus should be on the communication channels where they are constantly present, such as social networks.
In Brazil, there are 140 million active users, or 66% of the population. Just to illustrate, according to the “Global Digital 2019” survey, produced by the agency We Are Social and the platform Hootsuite, YouTube is the favorite social network of Brazilians, with 95% of active users. In second place comes Facebook, with 90%, and, next, WhatsApp , with 89%.
Knowing the digital communication channels.
YouTube :
Simply put, YouTube is a video sharing platform, separated into channels created by its users and enabling integration through comments and likes. It allows ads to appear in various formats, both in its entire space and before, during and after the videos being watched.
Views, also known as views, ensure the growth of channels and generate payments for those who have a large number of viewers.
Facebook:
It is a social network that allows its users to connect with each other through a personal profile or page and share all types of information such as photos, videos, texts, gifs and images. In addition, it allows these users to communicate privately through the Messenger tool, that is, to chat through an internal network chat.