Examples of customer loyalty programs
Posted: Wed Jan 29, 2025 7:05 am
In the travel industry, Marriott has one of the best loyalty programs for hotel guests. Staying here for a few nights, you can earn 750 points for each night spent, starting from the third.
When buying books from the special Labyrinth catalogue, you will receive up to 10% of their cost back to your account. This money can be used to pay for new orders within 60 days.
Lokomotiv offers club card holders interior designers email list various privileges and bonuses (10 rubles = 1 point). In addition, there is a system of discounts, the size of which depends on the amount spent on the purchase. The larger it is, the greater the discount on the next purchase. In the brand store you can buy not only tickets for the match, but also souvenirs, sportswear and much more.
It is unlikely that you will be able to watch 4,000 films, but how can you not take advantage of the offer from the Okko online cinema and connect to the “Optimal” package for seven whole days absolutely free of charge, and even in Full HD format.
Examples of customer loyalty programs
TNK has launched its loyalty program for corporate clients. To become a participant, buy a bonus card at a Rosneft gas station. Its cost depends on the region, but in any case it will cost no more than 250 rubles.
Those who travel a lot in Europe and the USA are well acquainted with the loyalty program Club Carlson Rewards. The system includes more than a thousand hotels. Clients accumulate Golden Points, and then use them to pay for rooms, air tickets, restaurants - everything they might need during their trip.
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Stages of developing a customer loyalty program
For wholesale companies – analysis and structuring of the client base, for retail – the same for the target audience. The first stage includes adjusting the standard loyalty ladder, which depends on the specifics of your company’s business. It is necessary to check all clients for relevance and select from them a group of those who, for some reason, missed more than two purchase cycles.
Lost consumers, in turn, should be divided into those who have been lost (who have gone to competitors) and those who have closed.
All customers are distributed among loyalty levels depending on their needs and expectations from interactions with your company. For each level, you need to find out what the customers at it are afraid of.
The next stage is studying competitive offers. Analyze competitors' offers, find out what is offered to clients at each interaction with them.
It is important to make the right conclusion about your own position in the market: how strong it is, what advantages it has, and what disadvantages it has compared to competing brands.
In this case, it will become clear what offers competitors can use to take away your customers, and what strengths you can use to retain them, bring them back, or lure new ones.
Drawing up a detailed plan for working with each consumer group. At this stage of forming a customer loyalty program, a product is developed for each category of buyers, taking into account the usual forms of stimulation corresponding to the type of your product or service.
For lost customers, a plan of measures is drawn up to win them back, and for the most loyal ones, special forms of incentives are created and agreed upon.
When buying books from the special Labyrinth catalogue, you will receive up to 10% of their cost back to your account. This money can be used to pay for new orders within 60 days.
Lokomotiv offers club card holders interior designers email list various privileges and bonuses (10 rubles = 1 point). In addition, there is a system of discounts, the size of which depends on the amount spent on the purchase. The larger it is, the greater the discount on the next purchase. In the brand store you can buy not only tickets for the match, but also souvenirs, sportswear and much more.
It is unlikely that you will be able to watch 4,000 films, but how can you not take advantage of the offer from the Okko online cinema and connect to the “Optimal” package for seven whole days absolutely free of charge, and even in Full HD format.
Examples of customer loyalty programs
TNK has launched its loyalty program for corporate clients. To become a participant, buy a bonus card at a Rosneft gas station. Its cost depends on the region, but in any case it will cost no more than 250 rubles.
Those who travel a lot in Europe and the USA are well acquainted with the loyalty program Club Carlson Rewards. The system includes more than a thousand hotels. Clients accumulate Golden Points, and then use them to pay for rooms, air tickets, restaurants - everything they might need during their trip.
Read also!
"Marketing Strategies Examples: From Apple to Barack Obama. Aspects for 2025"
Read more
Stages of developing a customer loyalty program
For wholesale companies – analysis and structuring of the client base, for retail – the same for the target audience. The first stage includes adjusting the standard loyalty ladder, which depends on the specifics of your company’s business. It is necessary to check all clients for relevance and select from them a group of those who, for some reason, missed more than two purchase cycles.
Lost consumers, in turn, should be divided into those who have been lost (who have gone to competitors) and those who have closed.
All customers are distributed among loyalty levels depending on their needs and expectations from interactions with your company. For each level, you need to find out what the customers at it are afraid of.
The next stage is studying competitive offers. Analyze competitors' offers, find out what is offered to clients at each interaction with them.
It is important to make the right conclusion about your own position in the market: how strong it is, what advantages it has, and what disadvantages it has compared to competing brands.
In this case, it will become clear what offers competitors can use to take away your customers, and what strengths you can use to retain them, bring them back, or lure new ones.
Drawing up a detailed plan for working with each consumer group. At this stage of forming a customer loyalty program, a product is developed for each category of buyers, taking into account the usual forms of stimulation corresponding to the type of your product or service.
For lost customers, a plan of measures is drawn up to win them back, and for the most loyal ones, special forms of incentives are created and agreed upon.