In the settings, exclude unnecessary users
This refers to those who have already subscribed to you or filled out an application form. The setting is done in the audience menu by creating a special group. Those who are not interested in your product are also best excluded right away.
Use several creative topics for publishing las vegas email list in the news feed. On Instagram, use such an interesting format as the Carousel (but there should be a minimum of text here, otherwise the audience for the display is narrowed). Or this option: a combination of video materials with Lead Ads is available. Use this, attract people with interesting videos. It is only important that all the most important things fit into five seconds of the video. Statistics show that most people watch the first three seconds.
Be creative to the max
For Instagram, this is probably a must because of the high competition. Everything here is based on almost instant visual perception, no one will sit, read, or delve into it for a long time. Post something creative, unique, and catchy quickly.
If you have a wide target audience, it would be good to distribute the materials by categories, because some are interested in one thing, and others in another. And also: the creative style should correspond to the age categories and possible interests of your visitors.
Write in clear, engaging language and create a welcoming welcome screen
Politeness is pleasant for everyone. Work out the line of communication with visitors - let them see that they are welcome, ready for interaction. Be attentive to a warm client, say hello, tell him what he will receive in exchange for the survey, say thank you for filling out the application and inform that the person will be contacted soon.
Collect as much data as possible
The Lead Ads format allows you to collect a lot of useful information about users. These are names, email addresses, employment information, etc. You can insert absolutely any questions into the form, but not too many and they should not be very personal. Then the person will leave the form blank, and you will pay money for it. That is, this will not help reduce the cost of the lead.
Set budget size limits
First, you can limit your daily expenses (this is done through the campaign settings). Then, no more funds will be spent on advertising than you specified. Second, you can limit your expenses for a specific ad group. Optimization should be performed every day.
Optimization means tracking the cost per lead (CPL). If it becomes excessively high, you should pause the campaign and understand the reasons. Study the audience better, if necessary, change the format and creative. In addition, if you cover the entire territory of Russia with a campaign, you should work with megacities according to a separate scheme, because the picture there is completely different than in small cities.