As statistics show,
Posted: Wed Jan 29, 2025 9:03 am
No USP on the first three screens - no conversion
100% of site visitors study the first screen, the second - 60-80%, the third - only 20-40%.
If your USP (unique selling proposition) is “hidden” on 4-5 screens, there is a high probability that the user will not get to it.
Therefore, it is extremely important to reflect the USP, which directly influences conversion, on the first three screens.
In B2B , in our experience, they buy :
product for production . For example, ventilation albania consumer email list systems for warehouses;
product for resale . In this case, the potential client will put their own income first when choosing;
solving the end customer problem using the B2B2C model;
industry experience (especially relevant for services);
experience in solving the problem , proven through cases and portfolio. For example, a consulting firm helps to put finances in order and shows exactly how.
It can even be said that in B2B they gain potential profit and benefit from cooperation .
Before optimizing a company's marketing, it is necessary to understand what the product is and what pain points it can address for different audience segments.
It is these advantages that should be displayed on the site for high conversion.
Every commercial website has main pages: home, services, products, industry.
Next, we will analyze what should be displayed on each of them to strengthen the confidence of potential clients that they want to work with your company.
100% of site visitors study the first screen, the second - 60-80%, the third - only 20-40%.
If your USP (unique selling proposition) is “hidden” on 4-5 screens, there is a high probability that the user will not get to it.
Therefore, it is extremely important to reflect the USP, which directly influences conversion, on the first three screens.
In B2B , in our experience, they buy :
product for production . For example, ventilation albania consumer email list systems for warehouses;
product for resale . In this case, the potential client will put their own income first when choosing;
solving the end customer problem using the B2B2C model;
industry experience (especially relevant for services);
experience in solving the problem , proven through cases and portfolio. For example, a consulting firm helps to put finances in order and shows exactly how.
It can even be said that in B2B they gain potential profit and benefit from cooperation .
Before optimizing a company's marketing, it is necessary to understand what the product is and what pain points it can address for different audience segments.
It is these advantages that should be displayed on the site for high conversion.
Every commercial website has main pages: home, services, products, industry.
Next, we will analyze what should be displayed on each of them to strengthen the confidence of potential clients that they want to work with your company.