Who needs to look for a marketer
Posted: Wed Jan 29, 2025 9:36 am
At first glance, it may seem that the question of how to find a marketer is not very relevant - there are large recruitment portals where it is enough to place an application and receive dozens or even hundreds of responses. And indeed, you can get responses, but it is not a fact that among hundreds of candidates there will be one who will benefit the business. The specificity of marketing is that its essence is understood differently not even by different industries, but by different companies.
If you are looking for a secretary or specialist, their past experience will be mostly relevant to your requests. Selecting a marketer is more difficult: in addition to theoretical knowledge, they must have an understanding of how to apply it in your specific situation. In our article, we will tell you what a marketer's resume occupant resident lists should contain and what questions you need to ask them.
Companies that sell traditional products or services need a marketer. In this case, marketing means several blocks of activity:
Staff unit (work with products) is a marketing direction based on work to increase the attractiveness of products.
Line unit (work with clients) is a marketing direction that consists of organizing and conducting advertising campaigns on the Internet, television and other media.
Analytics (working with information) is a direction of marketing that deals with increasing sales channels, improving the effectiveness of strategy and the overall development of the organization.
Read also!
"Marketer's KPI - Key Indicators and Accurate Calculation"
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If we take into account the number and nature of requests from small and medium-sized businesses, then most often marketing is called the activity associated with attracting clients, that is, a line unit. This area includes everything related to lead generation and order processing, and this often makes up a considerable amount of traffic.
Therefore, for the successful development of companies that expand their customer base not only through cold calling or word of mouth traffic, a marketer is simply necessary.
Some consider the term "marketer" to be too general, since there are still many skills that imply a separate staff unit, for example, a director, a targetologist, a copywriter, and others. In reality, companies need an employee who will work with the marketing block, although an analyst, a designer, and a manager can also be called a marketer.
If you are looking for a secretary or specialist, their past experience will be mostly relevant to your requests. Selecting a marketer is more difficult: in addition to theoretical knowledge, they must have an understanding of how to apply it in your specific situation. In our article, we will tell you what a marketer's resume occupant resident lists should contain and what questions you need to ask them.
Companies that sell traditional products or services need a marketer. In this case, marketing means several blocks of activity:
Staff unit (work with products) is a marketing direction based on work to increase the attractiveness of products.
Line unit (work with clients) is a marketing direction that consists of organizing and conducting advertising campaigns on the Internet, television and other media.
Analytics (working with information) is a direction of marketing that deals with increasing sales channels, improving the effectiveness of strategy and the overall development of the organization.
Read also!
"Marketer's KPI - Key Indicators and Accurate Calculation"
Read more
If we take into account the number and nature of requests from small and medium-sized businesses, then most often marketing is called the activity associated with attracting clients, that is, a line unit. This area includes everything related to lead generation and order processing, and this often makes up a considerable amount of traffic.
Therefore, for the successful development of companies that expand their customer base not only through cold calling or word of mouth traffic, a marketer is simply necessary.
Some consider the term "marketer" to be too general, since there are still many skills that imply a separate staff unit, for example, a director, a targetologist, a copywriter, and others. In reality, companies need an employee who will work with the marketing block, although an analyst, a designer, and a manager can also be called a marketer.