Emotions are more important than "bread and circuses"
Posted: Wed Jan 29, 2025 9:43 am
YouTube's new "Why We Watch 2.0" report found that 96% of viewers value the emotion in a video.
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Source
Yes, the quality of the picture and sound is important, but if there are no emotions, the video will not be remembered. Hence all our love for funny videos and videos with cute cats.
In addition to the entertainment component, the content must belgium consumer email list be relevant (90%), meaningful (91%), interesting (93%) and evoke emotions (86%).
The older generation values authenticity and excitement, while the younger generation values creativity and personal relevance. But everyone wants quality content that is made for people.
A sense of community influences how people perceive advertising: users are more loyal to those that support their favorite creators.
When preparing content for business, the trend towards emotions and trust should also be taken into account, as well as a number of other factors.
Details here:
What Content Does B2B Audience Trust?
unnamed(77).png
Source
Yes, the quality of the picture and sound is important, but if there are no emotions, the video will not be remembered. Hence all our love for funny videos and videos with cute cats.
In addition to the entertainment component, the content must belgium consumer email list be relevant (90%), meaningful (91%), interesting (93%) and evoke emotions (86%).
The older generation values authenticity and excitement, while the younger generation values creativity and personal relevance. But everyone wants quality content that is made for people.
A sense of community influences how people perceive advertising: users are more loyal to those that support their favorite creators.
When preparing content for business, the trend towards emotions and trust should also be taken into account, as well as a number of other factors.
Details here:
What Content Does B2B Audience Trust?