How to calculate the payback of a website
Posted: Wed Jan 29, 2025 10:08 am
Cost and terms Duration: minimum 5-6 months
But most likely, it will take 8-9 months to develop the basic version. And after that, another 6-9 months of refinement with additional content and SEO, and adjustments based on the behavior of the real audience and changes in business conditions or the market.
The cost either pays off or it doesn't.
As we said at the beginning of the article, a site either pays for itself within a certain period or does not. Most often, the payback is negative in the short term (a year), but after two years the dynamic cameroon consumer email list sharply go into the plus.
226-12.png
We calculate the cost of website development
Let's look at business metrics:
Leads
Sales
Income
Margin
Conversion to application
Conversion to lead sales
Margin from the client
We identify problems: for example, we find that the site is under "Minusinsk"
We are calculating the options for action:
What will happen if you remove the site from "Minusinsk"
What will happen if you don’t remove the site from “Minusinsk”
We make graphs of expenses and income:
If you use SEO
If you make a website + SEO + contextual advertising
The website payback forecast does not provide guarantees, but a benchmark that should be checked periodically. Sometimes this forecast may not be met due to poor company performance, and not due to "low conversion".
But most likely, it will take 8-9 months to develop the basic version. And after that, another 6-9 months of refinement with additional content and SEO, and adjustments based on the behavior of the real audience and changes in business conditions or the market.
The cost either pays off or it doesn't.
As we said at the beginning of the article, a site either pays for itself within a certain period or does not. Most often, the payback is negative in the short term (a year), but after two years the dynamic cameroon consumer email list sharply go into the plus.
226-12.png
We calculate the cost of website development
Let's look at business metrics:
Leads
Sales
Income
Margin
Conversion to application
Conversion to lead sales
Margin from the client
We identify problems: for example, we find that the site is under "Minusinsk"
We are calculating the options for action:
What will happen if you remove the site from "Minusinsk"
What will happen if you don’t remove the site from “Minusinsk”
We make graphs of expenses and income:
If you use SEO
If you make a website + SEO + contextual advertising
The website payback forecast does not provide guarantees, but a benchmark that should be checked periodically. Sometimes this forecast may not be met due to poor company performance, and not due to "low conversion".