Project idea and goals
Posted: Wed Jan 29, 2025 10:09 am
The idea for the project appeared in 2007. At that time, no one had heard of internet marketing at all. The emphasis was on SEO, contextual advertising, and website development (template-based, at that).
We already understood back then that all this was not helpful to business, and we began to develop our comprehensive systemic approach.
In order to implement and test it, it was decided canada consumer email list o independently create a large project, which became dietaonline.ru.
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Subject
It didn't take long to choose the topic: we were all interested in a healthy lifestyle. That's how the problematic for "working through" was determined.
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Relevance
Studying the potential audience and global experience, we learned that in the US the number of people looking for health information is 160 million people (Harris Interactive research, 2007). In Russia, the number of people interested in information on healthy lifestyle, fitness, nutrition, medicine is 38% of the Internet audience aged 12+, or 24,800,000 people (TNS Russia, December 2010).
We decided that we would not focus only on women, like many projects on the network. The DietaOnline program is suitable for women and men, it can be used by the whole family.
We already understood back then that all this was not helpful to business, and we began to develop our comprehensive systemic approach.
In order to implement and test it, it was decided canada consumer email list o independently create a large project, which became dietaonline.ru.
264-1.jpg
Subject
It didn't take long to choose the topic: we were all interested in a healthy lifestyle. That's how the problematic for "working through" was determined.
264-2.jpg
Relevance
Studying the potential audience and global experience, we learned that in the US the number of people looking for health information is 160 million people (Harris Interactive research, 2007). In Russia, the number of people interested in information on healthy lifestyle, fitness, nutrition, medicine is 38% of the Internet audience aged 12+, or 24,800,000 people (TNS Russia, December 2010).
We decided that we would not focus only on women, like many projects on the network. The DietaOnline program is suitable for women and men, it can be used by the whole family.