Say more with fewer words
Posted: Sun Dec 22, 2024 8:33 am
A company that does this well is the Dutch energy supplier Essent. Essent ensures that every text informs directly and efficiently.
Fixed energy contract
Essent explains in just a few words what they do and how they help customers. The effect is very positive; just a handful of words tell the story of who they are.
And now that the brand story has saudi arabia business email list been outlined, the consumer can easily place any additional piece of information into this picture. This increases trust in the brand and creates knowledge about the Unique Selling Points (USPs).
The qualitative feedback from consumers supports this:
“The homepage was clear and concise.”
“Clear first page. Everything you need to know is there right away.”
“It looked really nice with that first image and colors. It sparks interest.”
Sufficient white space
Sufficient white space complements the minimalist approach to text. The white space makes it clear where the visitor should look for information. This is especially important for mobile visitors.
Think of a typical target, like a target that people shoot arrows at. The target is a big red dot surrounded by white space. It’s immediately obvious: this is where you need to look – and this is what white space on a website does.
Essent makes frequent use of this tactic. The layout of the web page makes the structure clear, because each component is emphasized by a 'frame' of white space.
Fixed energy contract
Essent explains in just a few words what they do and how they help customers. The effect is very positive; just a handful of words tell the story of who they are.
And now that the brand story has saudi arabia business email list been outlined, the consumer can easily place any additional piece of information into this picture. This increases trust in the brand and creates knowledge about the Unique Selling Points (USPs).
The qualitative feedback from consumers supports this:
“The homepage was clear and concise.”
“Clear first page. Everything you need to know is there right away.”
“It looked really nice with that first image and colors. It sparks interest.”
Sufficient white space
Sufficient white space complements the minimalist approach to text. The white space makes it clear where the visitor should look for information. This is especially important for mobile visitors.
Think of a typical target, like a target that people shoot arrows at. The target is a big red dot surrounded by white space. It’s immediately obvious: this is where you need to look – and this is what white space on a website does.
Essent makes frequent use of this tactic. The layout of the web page makes the structure clear, because each component is emphasized by a 'frame' of white space.