What is a member referral programme?
Posted: Wed Jan 29, 2025 10:15 am
Discover how our waiting list features can help to boost your clubs’ revenue and members’ experience. Book your FREE non-obligatory demo.
Happy members & customers are a valuable asset to any club or organisation
According to Hubspot, customers rely on word-of-mouth between two and ten times more than paid advertising, and 74% of people say recommendations from individuals they know influence their purchasing decisions.
This means having a well-designed member referral programme is one of the most powerful ways to attract new members to your club or organisation.
So, how can you create a membership referral programme for your club that actually works?
Read on for actionable tips and tricks, as well as lots of pakistan rcs data ideas that you can implement immediately that are proven to work.
The purpose of a member referral programme is to encourage existing members to refer others to your club / organisation. Often in exchange for an incentive, members share their positive experiences with friends, family, and colleagues in the hope they become members themselves.
In most cases, this results in membership inquiries that are a good match for your club / organisation. There is also an increased chance that the person will convert into a paying customer due to the recommendation coming from someone they trust and have an existing relationship with, rather than just from the club / organisation itself.
Interested in having a steady stream of new members joining your club or organisation? Then a membership referral programme could be the answer.
How to create a successful member referral programme
Before you dive into creating your referral programme, it’s important to make sure you have solid foundations in place.
After all, once it’s up and running, you need to make sure it works mutually for all parties – otherwise, it’s just not going to drive the results you want to see.
Happy members & customers are a valuable asset to any club or organisation
According to Hubspot, customers rely on word-of-mouth between two and ten times more than paid advertising, and 74% of people say recommendations from individuals they know influence their purchasing decisions.
This means having a well-designed member referral programme is one of the most powerful ways to attract new members to your club or organisation.
So, how can you create a membership referral programme for your club that actually works?
Read on for actionable tips and tricks, as well as lots of pakistan rcs data ideas that you can implement immediately that are proven to work.
The purpose of a member referral programme is to encourage existing members to refer others to your club / organisation. Often in exchange for an incentive, members share their positive experiences with friends, family, and colleagues in the hope they become members themselves.
In most cases, this results in membership inquiries that are a good match for your club / organisation. There is also an increased chance that the person will convert into a paying customer due to the recommendation coming from someone they trust and have an existing relationship with, rather than just from the club / organisation itself.
Interested in having a steady stream of new members joining your club or organisation? Then a membership referral programme could be the answer.
How to create a successful member referral programme
Before you dive into creating your referral programme, it’s important to make sure you have solid foundations in place.
After all, once it’s up and running, you need to make sure it works mutually for all parties – otherwise, it’s just not going to drive the results you want to see.