Implementation or implementation (Do)
Posted: Wed Jan 29, 2025 10:30 am
It is imperative to convey the main goals and ideas of the plan to those responsible for it. Then you can begin to implement it.
At this stage you need to:
adopt innovations gradually, on a small realtor email list scale and with a small budget;
to record not only successes, but also mistakes and failures;
edit the plan if any decisions are ineffective.
Thus, the company develops a fresh content plan, outsources a designer and a video editing specialist to work on the project. For testing, the new format is published twice a week on a special schedule on certain sites and statistics are created on coverage, views and sales.
Check or Study
This stage involves analyzing the intermediate result and adjusting the plan. To do this:
analyze the statistics of the test version;
compare actual results with expected ones;
If the predicted KPI is achieved, work continues; if not, the plan is drawn up again.
For example, after a month of work, the company decides to collect the first data on KPI. The ad has increased the number of views, but otherwise the indicators have not moved. Analysts conclude that the problem lies in the so-called tone of voice.
Check or Study
Source: shutterstock.com
The fact is that videos and funny pictures with quotes quickly attract an audience, but repel potential customers, creating the image of an unserious, “raw” company that is not worth trusting.
Action
At the end of the cycle, the effectiveness of the changes is assessed and a verdict is given: should the tested innovation be implemented, should it be improved, or should it be abandoned altogether? If it was successful:
the results are recorded in instructions and standards;
a system is being created to support the operation of new useful functions and business processes;
We are looking for weak points and what needs to be improved.
In case of failure:
all errors are corrected, resources are distributed differently;
a new iteration is carried out taking into account fresh data.
In our example, the company decides to switch to new formats. To do this, change the content and tone of voice of the materials. Memes will give way to information graphics, and short videos will now correspond to the topic of useful ideas and industry news.
The most important thing in using the Deming cycle
The core of the PDCA approach, as well as other process management methods, is planning. All the work done can be rendered useless by simply setting priorities incorrectly. The basics of goal setting can help us plan our work correctly. It is best to adhere to the SMART technology:
S specific — specific.
M easurable — subject to measurement.
A chievable — real.
R elevant - logical and adequate.
Time bound - having a time limit.
Thus, the goals and objectives should be:
Clear . They should be presented not just as ideas, but in the form of concepts. Bad example: we need to lay out a website. Good: we need to develop a sportswear store with 10,000 products and an advanced search system. Desired CMS — Bitrix.
Realistic : Sales of karate uniforms should increase by 25%.
Feasible . Many salespeople have problems with this. They often set goals that are unrealistic to achieve. It is bad to plan to increase sales by 1000%. It is good to try to increase them by 15%.
Adequate and popular at the moment . Continuing with the sales example, let's imagine that you want to sell goods for 1,000,000 rubles per month. This is not the best idea. In trade, there is a concept of seasonal fluctuations in demand, its peak during holidays. This applies to almost any product, even everyday ones. Therefore, goals need to be checked for relevance from cycle to cycle.
Time-bound. Simply put, each task should have a deadline. Bad goal: just increase sales. Good: do it in the first three months of the year.
At this stage you need to:
adopt innovations gradually, on a small realtor email list scale and with a small budget;
to record not only successes, but also mistakes and failures;
edit the plan if any decisions are ineffective.
Thus, the company develops a fresh content plan, outsources a designer and a video editing specialist to work on the project. For testing, the new format is published twice a week on a special schedule on certain sites and statistics are created on coverage, views and sales.
Check or Study
This stage involves analyzing the intermediate result and adjusting the plan. To do this:
analyze the statistics of the test version;
compare actual results with expected ones;
If the predicted KPI is achieved, work continues; if not, the plan is drawn up again.
For example, after a month of work, the company decides to collect the first data on KPI. The ad has increased the number of views, but otherwise the indicators have not moved. Analysts conclude that the problem lies in the so-called tone of voice.
Check or Study
Source: shutterstock.com
The fact is that videos and funny pictures with quotes quickly attract an audience, but repel potential customers, creating the image of an unserious, “raw” company that is not worth trusting.
Action
At the end of the cycle, the effectiveness of the changes is assessed and a verdict is given: should the tested innovation be implemented, should it be improved, or should it be abandoned altogether? If it was successful:
the results are recorded in instructions and standards;
a system is being created to support the operation of new useful functions and business processes;
We are looking for weak points and what needs to be improved.
In case of failure:
all errors are corrected, resources are distributed differently;
a new iteration is carried out taking into account fresh data.
In our example, the company decides to switch to new formats. To do this, change the content and tone of voice of the materials. Memes will give way to information graphics, and short videos will now correspond to the topic of useful ideas and industry news.
The most important thing in using the Deming cycle
The core of the PDCA approach, as well as other process management methods, is planning. All the work done can be rendered useless by simply setting priorities incorrectly. The basics of goal setting can help us plan our work correctly. It is best to adhere to the SMART technology:
S specific — specific.
M easurable — subject to measurement.
A chievable — real.
R elevant - logical and adequate.
Time bound - having a time limit.
Thus, the goals and objectives should be:
Clear . They should be presented not just as ideas, but in the form of concepts. Bad example: we need to lay out a website. Good: we need to develop a sportswear store with 10,000 products and an advanced search system. Desired CMS — Bitrix.
Realistic : Sales of karate uniforms should increase by 25%.
Feasible . Many salespeople have problems with this. They often set goals that are unrealistic to achieve. It is bad to plan to increase sales by 1000%. It is good to try to increase them by 15%.
Adequate and popular at the moment . Continuing with the sales example, let's imagine that you want to sell goods for 1,000,000 rubles per month. This is not the best idea. In trade, there is a concept of seasonal fluctuations in demand, its peak during holidays. This applies to almost any product, even everyday ones. Therefore, goals need to be checked for relevance from cycle to cycle.
Time-bound. Simply put, each task should have a deadline. Bad goal: just increase sales. Good: do it in the first three months of the year.