Aggressive marketing and over-promises
Posted: Wed Jan 29, 2025 10:39 am
Together with the founders of the PR agency FAME, Ksenia Belousova and Elizaveta Leontyeva, we figure out what signs you can use to recognize a highly qualified expert whose knowledge you can trust and not give your money to scammers.
The goal of any impostor is to get into the client's pain . In order to look convincing, such bloggers do not just convince, but often literally put pressure on a person, not giving them the opportunity to weigh the adequacy of the offer. Psychological techniques and manipulations are typical for them: "if you don't buy, you'll remain poor for the rest of your life" or "pay now, in three hours the cost will double."
Often, impostors try to lure clients with unrealistic promises: take our training and earn a million in a month. This can have a strong impact on a person whose financial situation is not very stable, or apparel company email list who does not always succeed in thinking critically.
A real expert will not manipulate . An expert with real competencies does not need to convince the audience to buy a course using such methods. His subscribers and readers have enough existing facts (experience, education, professional behavior on the network) to make a decision.
Also, since the expert knows what he is talking about, he will make realistic promises and deadlines.
Expertise does not match the product being sold
A blogger suddenly becomes an expert on psychology, style and diets . Today, such "change of shoes" is not uncommon: bloggers start selling information products without having the competence, education and experience in certain areas. In the best case, this happens in the format of partner launches: public figures unite with professionals in their field and a mutually beneficial exchange occurs: one gets publicity, the other - expertise. The final product is sold to the blogger's audience.
Pay attention not to the blogger, but to the expert . Check if he has education, experience, achievements and social proof. This can be publications in the media, speeches at conferences, industry awards or just reviews.
If a blogger sells training on a topic in which he has no proven competence and experience, then it is better to avoid his courses. Especially if the marketing uses the narrative “from rags to riches”: I was an ordinary girl who grew up in a village in the Krasnodar region, and now I live in Moscow City, which means you can too. The blogger can easily hide the fact that the village was actually an elite cottage community near Sochi.
Evidence of expertise
Yesterday he was an assistant, and today he is a millionaire mentor . Before buying products, we recommend checking how long the expert has been doing what he sells and how reliable the results of his protégés are. To do this, check reviews on third-party sites and in search engines.
The goal of any impostor is to get into the client's pain . In order to look convincing, such bloggers do not just convince, but often literally put pressure on a person, not giving them the opportunity to weigh the adequacy of the offer. Psychological techniques and manipulations are typical for them: "if you don't buy, you'll remain poor for the rest of your life" or "pay now, in three hours the cost will double."
Often, impostors try to lure clients with unrealistic promises: take our training and earn a million in a month. This can have a strong impact on a person whose financial situation is not very stable, or apparel company email list who does not always succeed in thinking critically.
A real expert will not manipulate . An expert with real competencies does not need to convince the audience to buy a course using such methods. His subscribers and readers have enough existing facts (experience, education, professional behavior on the network) to make a decision.
Also, since the expert knows what he is talking about, he will make realistic promises and deadlines.
Expertise does not match the product being sold
A blogger suddenly becomes an expert on psychology, style and diets . Today, such "change of shoes" is not uncommon: bloggers start selling information products without having the competence, education and experience in certain areas. In the best case, this happens in the format of partner launches: public figures unite with professionals in their field and a mutually beneficial exchange occurs: one gets publicity, the other - expertise. The final product is sold to the blogger's audience.
Pay attention not to the blogger, but to the expert . Check if he has education, experience, achievements and social proof. This can be publications in the media, speeches at conferences, industry awards or just reviews.
If a blogger sells training on a topic in which he has no proven competence and experience, then it is better to avoid his courses. Especially if the marketing uses the narrative “from rags to riches”: I was an ordinary girl who grew up in a village in the Krasnodar region, and now I live in Moscow City, which means you can too. The blogger can easily hide the fact that the village was actually an elite cottage community near Sochi.
Evidence of expertise
Yesterday he was an assistant, and today he is a millionaire mentor . Before buying products, we recommend checking how long the expert has been doing what he sells and how reliable the results of his protégés are. To do this, check reviews on third-party sites and in search engines.