Personalization of promotions and products
Posted: Wed Jan 29, 2025 10:39 am
This approach has already been adopted by many large companies and has proven its effectiveness. One of the pioneers was Starbucks, which, by putting the usual “Starbucks” inscription on paper cups, significantly improved its image and strengthened customer loyalty. At the same time, the costs of such personalization were minimal - only markers for marking on the dishes.
Giants like Nutella, Coca-Cola and travel agency email list many other super-powerful companies are moving in the same direction. With the development of social networks, the opportunity for deep personalization has arisen, and the effect of individual inscriptions on products continues to increase - consumers have come to like the idea of taking selfies with a product containing their name and bragging about the pictures in the online space. This generates a huge amount of free advertising among friends, relatives and subscribers.
Eco-products and naturalness
Organic and natural food producers have gone to great lengths to highlight the quality of their products. A good supermarket will always have a beautiful, bright display case with fresh vegetables and fruits! Stores carefully select farmers, suppliers, and distributors to ensure the quality and appeal of their products.
Eco-products and naturalness
Source: shutterstock.com
But the most advanced retail chains have started growing their own fruits and vegetables right on the premises of the store to guarantee maximum freshness and naturalness.
A prominent example is the Whole Foods store. The building's superstructure is used to grow fresh vegetables and herbs all year round. However, not all local climates allow for the creation of a garden. METRO, a well-known German retail chain, solves this problem by installing a large greenhouse directly in the sales area.
A new approach to shopping
South Korean retailers have made significant progress in improving the shopping experience. In some stores, shopping carts feature colored stickers: green means the customer is willing to communicate with consultants and accept information from them, orange indicates the need to maintain privacy and not attract attention.
Introverts seeking their own privacy, thanks to the introduction of robot waiters named Pepper, have found a new way to maintain reactive enthusiasm. Pepper takes orders using smart tablets, informs about various special offers and discounts. These assistants are not only successfully used in stores, but are also widely used in airports and hotels.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Frequently Asked Questions about Trade Marketing
Trade marketing is an important component of product promotion, aimed at effective interaction with trading partners and increasing sales.
Who is trade marketing suitable for?
Trade marketing is useful for manufacturers of everyday products such as food, hygiene products, clothing, household items and cosmetics. The competition in this area is extremely high, and it is necessary to pay serious attention to marketing initiatives to be able to stand out among other sellers. In order for your product to be chosen, a comprehensive approach is required.
Why is it important for a manufacturer to promote its products through intermediaries if it is already focused on advertising?
In the conditions of intense competition in the market, it is extremely important to act skillfully. Strive to get ahead of your competitors, who are also undoubtedly trying to occupy their niche. In order to stand out from other market participants, it is necessary to constantly interact with each link in the trade chain, convincing them of the benefits of cooperation with you, leaving you alive and better than your competitors.
Giants like Nutella, Coca-Cola and travel agency email list many other super-powerful companies are moving in the same direction. With the development of social networks, the opportunity for deep personalization has arisen, and the effect of individual inscriptions on products continues to increase - consumers have come to like the idea of taking selfies with a product containing their name and bragging about the pictures in the online space. This generates a huge amount of free advertising among friends, relatives and subscribers.
Eco-products and naturalness
Organic and natural food producers have gone to great lengths to highlight the quality of their products. A good supermarket will always have a beautiful, bright display case with fresh vegetables and fruits! Stores carefully select farmers, suppliers, and distributors to ensure the quality and appeal of their products.
Eco-products and naturalness
Source: shutterstock.com
But the most advanced retail chains have started growing their own fruits and vegetables right on the premises of the store to guarantee maximum freshness and naturalness.
A prominent example is the Whole Foods store. The building's superstructure is used to grow fresh vegetables and herbs all year round. However, not all local climates allow for the creation of a garden. METRO, a well-known German retail chain, solves this problem by installing a large greenhouse directly in the sales area.
A new approach to shopping
South Korean retailers have made significant progress in improving the shopping experience. In some stores, shopping carts feature colored stickers: green means the customer is willing to communicate with consultants and accept information from them, orange indicates the need to maintain privacy and not attract attention.
Introverts seeking their own privacy, thanks to the introduction of robot waiters named Pepper, have found a new way to maintain reactive enthusiasm. Pepper takes orders using smart tablets, informs about various special offers and discounts. These assistants are not only successfully used in stores, but are also widely used in airports and hotels.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Frequently Asked Questions about Trade Marketing
Trade marketing is an important component of product promotion, aimed at effective interaction with trading partners and increasing sales.
Who is trade marketing suitable for?
Trade marketing is useful for manufacturers of everyday products such as food, hygiene products, clothing, household items and cosmetics. The competition in this area is extremely high, and it is necessary to pay serious attention to marketing initiatives to be able to stand out among other sellers. In order for your product to be chosen, a comprehensive approach is required.
Why is it important for a manufacturer to promote its products through intermediaries if it is already focused on advertising?
In the conditions of intense competition in the market, it is extremely important to act skillfully. Strive to get ahead of your competitors, who are also undoubtedly trying to occupy their niche. In order to stand out from other market participants, it is necessary to constantly interact with each link in the trade chain, convincing them of the benefits of cooperation with you, leaving you alive and better than your competitors.