Second, use qualitative data to define audience profiles.
Posted: Wed Jan 29, 2025 10:44 am
How to Choose the Right Advertising Channels
Now you've identified your target audience and are confident in the content that's most likely to interest them.
Moving on to choosing advertising channels and planning placements: how much should you invest and where? Which strategy is most cost-effective?
First, remember that relevance is everything.
Consumer research helps guide your strategy in the right direction. Go back to the audience personas you’ve created to identify the channels and platforms they’re actively using and the best formats to reach them.
Segmentation is key to relevance. People are fickle, so always check to see if the latest consumer trends and behaviors apply to your specific audience. However, it’s also worth keeping your finger on the pulse and monitoring the market for emerging trends, especially in the video platforms that matter.
The platforms are excited to offer advertisers potential new czech republic consumer email list revenue streams to explore and new prospects to unlock.
Keep your end goal in mind and prioritize your advertising spend to minimize risk and maximize ROI.
Use your remaining budget to test on more niche or experimental platforms, which can help you reach a wider audience. Over time, you can gradually increase your spend on channels that prove effective to get more conversions and activity earlier in the sales funnel.
Example: in-game advertising can become an experimental advertising platform. If, of course, your target audience includes game lovers.
Third, follow the funnel. Use research to reach your target audience with content that is relevant to where they are in the sales funnel.
Useful material:
How to Move Ahead in the Age of Growing Media Inflation
How can consumer data help your ads reach the right people at the right time? Let's take a closer look.
Now you've identified your target audience and are confident in the content that's most likely to interest them.
Moving on to choosing advertising channels and planning placements: how much should you invest and where? Which strategy is most cost-effective?
First, remember that relevance is everything.
Consumer research helps guide your strategy in the right direction. Go back to the audience personas you’ve created to identify the channels and platforms they’re actively using and the best formats to reach them.
Segmentation is key to relevance. People are fickle, so always check to see if the latest consumer trends and behaviors apply to your specific audience. However, it’s also worth keeping your finger on the pulse and monitoring the market for emerging trends, especially in the video platforms that matter.
The platforms are excited to offer advertisers potential new czech republic consumer email list revenue streams to explore and new prospects to unlock.
Keep your end goal in mind and prioritize your advertising spend to minimize risk and maximize ROI.
Use your remaining budget to test on more niche or experimental platforms, which can help you reach a wider audience. Over time, you can gradually increase your spend on channels that prove effective to get more conversions and activity earlier in the sales funnel.
Example: in-game advertising can become an experimental advertising platform. If, of course, your target audience includes game lovers.
Third, follow the funnel. Use research to reach your target audience with content that is relevant to where they are in the sales funnel.
Useful material:
How to Move Ahead in the Age of Growing Media Inflation
How can consumer data help your ads reach the right people at the right time? Let's take a closer look.