They are also effective tools for generating leads – potential customers who have not yet made a final decision to make a purchase, but there is a chance that they will do so after being taiwan cell phone number contacted by the company. The issue of increasing brand awareness is also important.
It may happen that the recipient will not become a customer in response to an email with an offer because they simply do not need the product or service at that moment. However, there is a chance that when such a need arises, they will remember the message and earlier mailing to customers will bring profits in the long run.
To whom and when should I send the email with the offer?
Each email campaign can have a different audience, depending on its type and purpose. Sometimes, companies decide to send sales emails to a very broad list of contacts to achieve the widest possible reach. In other cases, messages are sent to a carefully selected group of recipients who are most likely to place an order or schedule a meeting, for example, due to certain demographic characteristics.
What is growth hacking?
When explaining what growth hacking is , we should start with what is hidden behind this foreign-sounding term. Growth hacking in Polish literally means "hacking growth", although this concept is usually not translated and the English name is used (similarly as in the case of e.g. marketing automation). It is nothing more than a methodology on the border of marketing and sales, aiming to ensure continuous growth in the title.
In short, thanks to growth hacking (also known as growth hacking marketing ), all the "positive" bars in the company should be constantly going up. First and foremost, it's about sales (of products, services), but smaller marketing goals that show the company's development are also important, such as an increase in the number of newsletter subscribers or portal users.
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How does growth hacking work?
You could say that after all, increased sales or, in broader terms, the success of a company has always been the basis of marketing, even in times when mass communication was not as developed. So what is so special about growth hacking ? How does it actually work? The simplest explanation is that this technique is based on the reversal of the popular saying that something is a marathon, not a sprint.
Growth hacking is based on a series of sprints: various activities