Creating content to build your reputation
Posted: Wed Jan 29, 2025 10:52 am
4.
SERM will not work to its full potential if you do not publish high-quality content about the brand in parallel.
The content must be of different formats (text, video, images) and native, that is, not overtly advertising.
Articles by brand representatives on UGC platforms (Sostav, VC and others), client cases, comments from brand experts in the media, expert columns, video blogs, podcasts, courses, books - all this will help strengthen trust in the brand and its positive image.
The result of complex work with Yandex search results using dominican republic consumer email list the example of the personal brand of the company founder:
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Source
Basics of creating brand content :
Usefulness. The material should teach something or solve a problem.
Consistency: Post content regularly and maintain a consistent style.
Target audience. It is impossible to create in-demand content without studying the needs and interests of current and potential customers.
Useful material
What Content Does B2B Audience Trust?
SERM will not work to its full potential if you do not publish high-quality content about the brand in parallel.
The content must be of different formats (text, video, images) and native, that is, not overtly advertising.
Articles by brand representatives on UGC platforms (Sostav, VC and others), client cases, comments from brand experts in the media, expert columns, video blogs, podcasts, courses, books - all this will help strengthen trust in the brand and its positive image.
The result of complex work with Yandex search results using dominican republic consumer email list the example of the personal brand of the company founder:
unnamed (4).jpg
Source
Basics of creating brand content :
Usefulness. The material should teach something or solve a problem.
Consistency: Post content regularly and maintain a consistent style.
Target audience. It is impossible to create in-demand content without studying the needs and interests of current and potential customers.
Useful material
What Content Does B2B Audience Trust?