Direct conversion rate optimization on the homepage
Posted: Thu Jan 30, 2025 3:17 am
Once you have generated high-quality traffic on your website, direct conversion rate optimization comes into play - optimizing your own website. It is and remains one of the most important levers for improving conversion rates - after all, this is where the purchase, download, etc. ultimately takes place. In most cases, the problem is not a lack of high-quality traffic, but rather a result of non-intuitive website design and poor usability, poorly placed and inconspicuous CTAs or a payment process that is too complicated. Optimizing your own website for mobile devices is also important these days, as many sales are made via smartphone. Even if this is certainly primarily true for less expensive products and for B2C business, this optimization also has an effect on conversion rates in B2B. On the one hand, Google rates mobile-optimized afghanistan telegram screening pages better, and on the other, smartphones and tablets are often used at least for initial research. A disjointed website quickly puts people off and makes a second visit with the intention of buying less likely.
In order to be able to really measure the effects of the optimization explained in detail below, you need not only sufficient traffic but also a few conversions in general in order to be able to identify improvements afterwards. There are certain tools that can be used for the entire optimization process, with which conversions can be documented and A/B testing can be carried out, for example, which I will go into in more detail in a moment. In addition to Google Analytics, we use the Visual Website Optimizer , for example, a tool that covers all of these functions.
One way to increase low traffic, at least in the short term, in order to generate valid access numbers and test conversions with a manageable budget is to use paid ads (e.g. on Google or Facebook), which then involve A/B testing or before/after tests. It is important to ensure that the ads are targeted so that they really appeal to the target group . Otherwise, you will generate a lot of traffic but few conversions, which can lead you in the wrong direction in the optimization process.
In order to be able to really measure the effects of the optimization explained in detail below, you need not only sufficient traffic but also a few conversions in general in order to be able to identify improvements afterwards. There are certain tools that can be used for the entire optimization process, with which conversions can be documented and A/B testing can be carried out, for example, which I will go into in more detail in a moment. In addition to Google Analytics, we use the Visual Website Optimizer , for example, a tool that covers all of these functions.
One way to increase low traffic, at least in the short term, in order to generate valid access numbers and test conversions with a manageable budget is to use paid ads (e.g. on Google or Facebook), which then involve A/B testing or before/after tests. It is important to ensure that the ads are targeted so that they really appeal to the target group . Otherwise, you will generate a lot of traffic but few conversions, which can lead you in the wrong direction in the optimization process.