Why does it matter?
Posted: Thu Jan 30, 2025 3:24 am
Now more so than ever, customers want to feel a connection to the organisations they’re interacting with, particularly when it comes to classes, courses or membership. Even the smallest of clubs need to have a consistent set of values for members to link with. Assembling those values into a single brand makes those values accessible to new members coming into your club. When a customer or member has found that your values link to their own, the chances of them being a part of your club will increase massively. A good brand will mean you can sell an experience, not just a product or class. In industries where leavers and customer relationships are vital, the overall experience your members receive from your club is much more important than the product on its own.
Bring your team together
Whilst branding can be an invaluable tool externally, helping portugal rcs data to attract new members and keeping hold of existing ones, it carries an added bonus that’s often overlooked. Your brand will also give your team an umbrella they can all stand under. By having shared values, your team members will work closer and better together, and the quality of their work will increase. There’s a proven link between the happiness of your team, and the happiness of your members or customers.
Several high-profile American universities that have completed studies into the impact of brands have concluded that even in the smallest of organisations, whether not for profit or commercial, the strength of their brand has a big impact on how their staff work together as a team. A brand will improve how fulfilled they feel in their work, as they understand why they’re doing what they’re doing and match their own values to that of the organisation. If you’ve ever been in an organisation where the team appears divided by age or nationality, that’s because their internal branding is not strong enough to overcome those differences and merge the team into one culture and one shared identity. To quote a director of the WWF, “Our brand is the single biggest asset that our network has, and it’s what keeps everyone together.”
Bring your team together
Whilst branding can be an invaluable tool externally, helping portugal rcs data to attract new members and keeping hold of existing ones, it carries an added bonus that’s often overlooked. Your brand will also give your team an umbrella they can all stand under. By having shared values, your team members will work closer and better together, and the quality of their work will increase. There’s a proven link between the happiness of your team, and the happiness of your members or customers.
Several high-profile American universities that have completed studies into the impact of brands have concluded that even in the smallest of organisations, whether not for profit or commercial, the strength of their brand has a big impact on how their staff work together as a team. A brand will improve how fulfilled they feel in their work, as they understand why they’re doing what they’re doing and match their own values to that of the organisation. If you’ve ever been in an organisation where the team appears divided by age or nationality, that’s because their internal branding is not strong enough to overcome those differences and merge the team into one culture and one shared identity. To quote a director of the WWF, “Our brand is the single biggest asset that our network has, and it’s what keeps everyone together.”