The main advantage that the B2B2C model gives to a business is the ability to attract and work with a wider audience. This is also an important advantage for potential partners, if you work to increase demand for your products among end customers, it will be easier to sell them to them. Let's talk in more detail about the advantages of this model.
Advantages of the B2B2C model:
Increasing market share and expanding share of influence through:
Increasing brand awareness and customer loyalty.
Increased demand for products and the number of france consumer email list repeat purchases.
Implementation of new technologies and solutions.
Improving the quality of service throughout the entire customer interaction chain through process optimization.
One of the main existing problems: the lack of any analytics and feedback on the requests that the manufacturer sends to its partners. The manufacturer invests in attracting requests, distributes them between partners, and this is where the chain ends. Dealers are in no hurry to share internal data, and the supplier cannot assess whether the order was made, what volume, whether the client was satisfied with the interaction, etc. The implementation of IT services allows us to solve this problem, since all processes are monitored in their entirety and become transparent for both parties.
B2B2C Business Model: Main Advantages and Disadvantages
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