Optimizing for featured snippets
Posted: Thu Jan 30, 2025 3:46 am
Position Tracking Keyword Cannibalization
Once you have found the problems, you can solve them in several ways, for example:
Deleting and 301 redirecting cannibalized pages
Canonicalizing cannibalized pages
Reoptimizing pages
Merging and consolidating pages
Re-creating internal linking structures
5. Advanced internal linking
Internal linking is one of the most underrated SEO tactics. As SEOs, we sometimes seek out new backlinks before making sure the ones we already have are working as they should.
One high-impact action you can take is to improve your internal linking based on the most linked pages on your website. Want to know how to do it? Load the SEMrush Backlink Analysis tool and go to the "target pages" tab and filter by "domains."
SEMrush Backlink Analytics
These are the most powerful pages on your website from a linking perspective, those to which the most referring domains point.
You can use them to redistribute and pass some authority from oman mobile database these links to other (relevant) pages on your site. Look for opportunities to link these to other topically related pages that need a boost of organic visibility, but think carefully about the anchor text you use. This tactic works and you can use it regularly when you release new content to find opportunities for internal linking.
Earlier this year, Google announced that it was removing duplicate listings from search results for websites that rank on the first page and also have a Featured Snippet.
featured snippet
In principle, before this update you could have a position zero (featured snippet) and the first positions. This is no longer the case and a site that achieves a featured snippet will only have this result on the first page.
That being said, most SEOs should still optimize for featured snippets because they mean an opportunity to outrank all other organic listings.
How do you do it? According to our research , the most effective way to do this is to take pages that already rank in the top 10 and focus on making the following improvements.
Once you have found the problems, you can solve them in several ways, for example:
Deleting and 301 redirecting cannibalized pages
Canonicalizing cannibalized pages
Reoptimizing pages
Merging and consolidating pages
Re-creating internal linking structures
5. Advanced internal linking
Internal linking is one of the most underrated SEO tactics. As SEOs, we sometimes seek out new backlinks before making sure the ones we already have are working as they should.
One high-impact action you can take is to improve your internal linking based on the most linked pages on your website. Want to know how to do it? Load the SEMrush Backlink Analysis tool and go to the "target pages" tab and filter by "domains."
SEMrush Backlink Analytics
These are the most powerful pages on your website from a linking perspective, those to which the most referring domains point.
You can use them to redistribute and pass some authority from oman mobile database these links to other (relevant) pages on your site. Look for opportunities to link these to other topically related pages that need a boost of organic visibility, but think carefully about the anchor text you use. This tactic works and you can use it regularly when you release new content to find opportunities for internal linking.
Earlier this year, Google announced that it was removing duplicate listings from search results for websites that rank on the first page and also have a Featured Snippet.
featured snippet
In principle, before this update you could have a position zero (featured snippet) and the first positions. This is no longer the case and a site that achieves a featured snippet will only have this result on the first page.
That being said, most SEOs should still optimize for featured snippets because they mean an opportunity to outrank all other organic listings.
How do you do it? According to our research , the most effective way to do this is to take pages that already rank in the top 10 and focus on making the following improvements.