What should small businesses look for when choosing a PR agency?
Posted: Thu Jan 30, 2025 3:54 am
First of all, you shouldn't be tempted to believe that the consultants who drum the loudest and tweet the most are the best. My experience shows me that the opposite is the case. Good PR consultants - and PR managers too, by the way - don't put themselves at the center of things, but rather the person they are communicating for or advising. But there are of course a whole series of points that smaller companies in particular should pay attention to. Here is a small selection:
Let's take the large agencies I just described. As a small company, you naturally have to ask yourself what importance the mandate will have within the agency. Both in terms of time and personnel. The senior consultant who had such great ideas in the pitch is probably not something you will speak to very often in day-to-day business.
As an indicator of whether the armenia telegram screening agency is really good, customer references are of course the classic. However, it is worth taking a closer look at which project is actually behind the big brand name. Was it the major strategy consultancy or perhaps just research into a B-list pop singer for the employee event (without wanting to downplay that).
I also think it is advisable to look at what tools the agency has in its toolbox. In other words, what range of services the agency has already implemented for customers and brings to the mandate as experience. The saying "If you only have a hammer, you see a nail in every problem" also applies here. Many PR agencies still think too much - or exclusively - in terms of large, full-page CEO guest articles, many content marketing agencies do not think beyond the mundane service text, and social media service providers only cover some of the communication channels. Small companies in particular should make sure that they find a partner who covers a broad spectrum.
Let's take the large agencies I just described. As a small company, you naturally have to ask yourself what importance the mandate will have within the agency. Both in terms of time and personnel. The senior consultant who had such great ideas in the pitch is probably not something you will speak to very often in day-to-day business.
As an indicator of whether the armenia telegram screening agency is really good, customer references are of course the classic. However, it is worth taking a closer look at which project is actually behind the big brand name. Was it the major strategy consultancy or perhaps just research into a B-list pop singer for the employee event (without wanting to downplay that).
I also think it is advisable to look at what tools the agency has in its toolbox. In other words, what range of services the agency has already implemented for customers and brings to the mandate as experience. The saying "If you only have a hammer, you see a nail in every problem" also applies here. Many PR agencies still think too much - or exclusively - in terms of large, full-page CEO guest articles, many content marketing agencies do not think beyond the mundane service text, and social media service providers only cover some of the communication channels. Small companies in particular should make sure that they find a partner who covers a broad spectrum.