What to do if you fail to overcome resistance
Posted: Thu Jan 30, 2025 4:02 am
A pleasant bonus from a well-organized training and consultation process is incredibly valuable insights that will help you look at work processes from different angles, improve what can be improved, and also remove rudimentary ones.
Moreover, such adaptability will help the company become more competitive, better understand and attract the target audience, and better monetize interactions with it.
So, to avoid sabotage when implementing CRM, you need training, support and motivation.
But sometimes it happens that what was supposed to reduce resistance to innovation did not help.
Need to:
identify concerns and fears that employees have no iceland consumer email list t mentioned during the initial interview. This will require one or more additional interviews with them;
determine the reasons for the “sabotage” : perhaps the training was insufficient and superficial, the feedback was uninformative, the assistance was untimely;
analyze the identified reasons and optimize the CRM implementation process by improving the process of training and supporting employees.
The following strategies can be used to manage resistance :
"Communication and Transparency" - This includes a step-by-step explanation to employees of all the benefits of CRM, how it will improve each of their work processes, how it will help increase productivity and reduce the number of lost clients;
"Maximum involvement" . This means that the entire sales department is involved not only in planning and choosing a CRM system, but also in setting up processes so that they feel their importance and can immediately speak out against any option.
These simple steps will help turn resistance into support.
From experience, we can say that it is the involvement of employees that best helps to simplify the process of CRM implementation and to master all the required functionality more quickly.
The calmer the “restructuring” goes, the faster you and your employees will see the results of the transition to the new system in the form of increased sales.
Moreover, such adaptability will help the company become more competitive, better understand and attract the target audience, and better monetize interactions with it.
So, to avoid sabotage when implementing CRM, you need training, support and motivation.
But sometimes it happens that what was supposed to reduce resistance to innovation did not help.
Need to:
identify concerns and fears that employees have no iceland consumer email list t mentioned during the initial interview. This will require one or more additional interviews with them;
determine the reasons for the “sabotage” : perhaps the training was insufficient and superficial, the feedback was uninformative, the assistance was untimely;
analyze the identified reasons and optimize the CRM implementation process by improving the process of training and supporting employees.
The following strategies can be used to manage resistance :
"Communication and Transparency" - This includes a step-by-step explanation to employees of all the benefits of CRM, how it will improve each of their work processes, how it will help increase productivity and reduce the number of lost clients;
"Maximum involvement" . This means that the entire sales department is involved not only in planning and choosing a CRM system, but also in setting up processes so that they feel their importance and can immediately speak out against any option.
These simple steps will help turn resistance into support.
From experience, we can say that it is the involvement of employees that best helps to simplify the process of CRM implementation and to master all the required functionality more quickly.
The calmer the “restructuring” goes, the faster you and your employees will see the results of the transition to the new system in the form of increased sales.