Advantages of a HubSpot partner agency

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Once we have our prospects well defined, we need to know how to reach them. This is where the Buyer Journey comes into play; it is about knowing where our leads are within the marketing and sales funnel in order to reach them with the appropriate messages and content formats .

B2B companies that publish blog content get 67% more leads each month than those that don’t. Therefore, developing website and blog content, along with other tools (pillar pages, downloadable content, videos, etc.) is an essential part of any good lead generation strategy.

Content Strategy

HubSpot has created an innovative content strategy that includes Pillar Pages and Topic Clusters .

7. TED
TED, for those of you who don't know, is a platform that portugal telegram number database publishes videos of conferences that take place around the world and where different experts give talks on different topics, whether they are personal experiences that have brought them to where they are or more specific topics, etc.

Thanks to all the topics they talk about, they have managed to get a total of 16.3 million followers on YouTube. TED has managed to generate video content that more and more people are interested in every day, since it not only provides entertainment, but also more personal and deeper knowledge and learning. In addition, TED is so successful that some time ago, they created an app that today has more than 10 million downloads.

These are some examples of content strategy in recent years; as you can see, more and more brands are seeing the importance of having good content and investing in it. At mbudo we are a HubSpot Diamond Partner , so if you want us to help you improve your content to achieve more efficient results and the right audience for your product or service, contact us.