Source: SEMRUSH – [Reddit Organic Traffic]
Posted: Thu Jan 30, 2025 4:20 am
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If you’ve searched for a product review on Google recently, you’ve likely noticed a trend in the results. For example, a search for “Best SaaS” will often show Reddit threads among the top non-sponsored links.
Reddit’s increasing visibility on Google’s search engine results pages (SERPs) is relatively new. As of July 2024, Reddit ranked fifth among U.S. sites in terms of visibility in Google’s organic search results — up from 68th a year prior. This dramatic rise means brands that once dominated top rankings for a long time are now being displaced by Reddit threads.
Some speculate that Reddit’s recent AI licensing partnership with bosnia and herzegovina telegram data Google may have contributed to this surge in visibility, though Google denies any preferential treatment.
For B2B marketers, this presents an exciting opportunity. Reddit, often referred to as “the front page of the internet,” is now a direct route to Google’s first page of results, blending the mechanics of social media marketing and SEO in intriguing ways.
With a strategic approach, B2B marketers can improve organic traffic, increase brand visibility, and engage directly with key decision-makers.
Why your B2B brand should pay attention to Reddit
There was a time when a mention of Reddit among friends would draw a quizzical look. That time has since passed. When Reddit debuted its IPO in March 2024, it caught the attention of business analysts and marketers alike. Questions shifted from “Isn’t that site just for memes and niche hobbies?” to “How can we leverage this platform to grow our business?”
If you’ve searched for a product review on Google recently, you’ve likely noticed a trend in the results. For example, a search for “Best SaaS” will often show Reddit threads among the top non-sponsored links.
Reddit’s increasing visibility on Google’s search engine results pages (SERPs) is relatively new. As of July 2024, Reddit ranked fifth among U.S. sites in terms of visibility in Google’s organic search results — up from 68th a year prior. This dramatic rise means brands that once dominated top rankings for a long time are now being displaced by Reddit threads.
Some speculate that Reddit’s recent AI licensing partnership with bosnia and herzegovina telegram data Google may have contributed to this surge in visibility, though Google denies any preferential treatment.
For B2B marketers, this presents an exciting opportunity. Reddit, often referred to as “the front page of the internet,” is now a direct route to Google’s first page of results, blending the mechanics of social media marketing and SEO in intriguing ways.
With a strategic approach, B2B marketers can improve organic traffic, increase brand visibility, and engage directly with key decision-makers.
Why your B2B brand should pay attention to Reddit
There was a time when a mention of Reddit among friends would draw a quizzical look. That time has since passed. When Reddit debuted its IPO in March 2024, it caught the attention of business analysts and marketers alike. Questions shifted from “Isn’t that site just for memes and niche hobbies?” to “How can we leverage this platform to grow our business?”