Global Digital Trends 2025
Posted: Thu Jan 30, 2025 4:20 am
According to research by our colleagues from the Interium agency, in 2025 the market and consumers will be influenced by new (and not so new) trends.
Artificial intelligence will continue to gain momentum. About 55% of companies have already implemented AI in business processes, and by 2030 the market volume may grow to $1.81 trillion!
Authenticity, transparency and sustainability. Generation Z and millennials are 27% more likely to buy products from brands that care about social and environmental issues.
UX Innovation and Personalization: Personalizing user ivory coast consumer email list experience leads to a 10-15% increase in revenue.
New content formats and social networks. 86% of companies used video in their marketing strategies, 93% of them noted an increase in conversions and sales. And 73.8% of users search for information about brands through social platforms.
Thoughtful Marketing Strategies: 90% of top marketers have a clear growth and branding strategy. They are also better at managing metrics, both short-term and long-term (84% vs. 57%).
For more information on these trends and their impact on business, read the study, and for relevant promotion strategies in 2025, read this article:
B2B Lead Generation Trends in 2025: What Marketers and Business Owners Can Expect
Artificial intelligence will continue to gain momentum. About 55% of companies have already implemented AI in business processes, and by 2030 the market volume may grow to $1.81 trillion!
Authenticity, transparency and sustainability. Generation Z and millennials are 27% more likely to buy products from brands that care about social and environmental issues.
UX Innovation and Personalization: Personalizing user ivory coast consumer email list experience leads to a 10-15% increase in revenue.
New content formats and social networks. 86% of companies used video in their marketing strategies, 93% of them noted an increase in conversions and sales. And 73.8% of users search for information about brands through social platforms.
Thoughtful Marketing Strategies: 90% of top marketers have a clear growth and branding strategy. They are also better at managing metrics, both short-term and long-term (84% vs. 57%).
For more information on these trends and their impact on business, read the study, and for relevant promotion strategies in 2025, read this article:
B2B Lead Generation Trends in 2025: What Marketers and Business Owners Can Expect