What is included in reputation management
Posted: Thu Jan 30, 2025 4:52 am
What is included in reputation management
Reputation management is a complex of works. You can do it yourself or with the help of experts, but the main thing is to do it systematically and regularly.
There are four main ORM tools.
1. Monitoring brand mentions
Any work with reputation begins with monitoring: by studying lebanon consumer email list user opinions about the brand in different online sources, you can determine further steps.
Monitoring allows:
monitor the quality of the product;
prevent crises;
manage brand impressions;
attract leads;
increase sales;
compare yourself with your competitors;
gain industry insights.
Data sources for monitoring :
VKontakte, Odnoklassniki and other social networks;
open channels and chats in Telegram;
Yandex Maps, 2GIS and similar geoservices;
review sites (otzovik.com, irecommend.ru and similar);
Media.
Monitoring can be done manually or automatically. It is more effective, of course, to track mentions through special automatic monitoring systems that not only collect large amounts of data, but also help analyze the information.
Reputation management is a complex of works. You can do it yourself or with the help of experts, but the main thing is to do it systematically and regularly.
There are four main ORM tools.
1. Monitoring brand mentions
Any work with reputation begins with monitoring: by studying lebanon consumer email list user opinions about the brand in different online sources, you can determine further steps.
Monitoring allows:
monitor the quality of the product;
prevent crises;
manage brand impressions;
attract leads;
increase sales;
compare yourself with your competitors;
gain industry insights.
Data sources for monitoring :
VKontakte, Odnoklassniki and other social networks;
open channels and chats in Telegram;
Yandex Maps, 2GIS and similar geoservices;
review sites (otzovik.com, irecommend.ru and similar);
Media.
Monitoring can be done manually or automatically. It is more effective, of course, to track mentions through special automatic monitoring systems that not only collect large amounts of data, but also help analyze the information.