A great WeChat article is one that grabs the reader’s attention and pulls them along smoothly. It should be educational and relevant to your brand, but also easy to read. We tend to use a style that uses:
short blocks of text,
images,
short videos (sometimes) and,
ample design elements.
For some examples, check these two articles. Even if you indonesia phone number list can’t read Chinese, you can get a sense of the formatting style that we use.
Customer Loyalty Management | How To Build a Loyalty Project From Zero
United Arab Emirates Value Added Tax
You can also check this 3-minute video tour of two WeChat articles.
So, now you can get a sense that writing great articles is the key to keeping your followers interested. This brings us to the next point—how do you even get followers to begin with?
ATTRACTING YOUR FIRST 200 WECHAT FOLLOWERS
The easiest way to get followers is to spend a lot of money on advertising and post content that is funny or sexy. But, that’s not what we do in B2B marketing, is it?
For B2B marketing, we need to attract a relatively small number of followers with a relatively high value-per-follower. Our effort should be focused on attracting followers that are potential buyers, partners, influencers.
The first step to gaining followers is to share the WeChat account everywhere. Users typically follow by scanning a QR code with their smartphone. In China, everybody understands that a QR code means “scan with WeChat” by default.
Put the QR code on your website.
Use the QR code in physical marketing materials (conferences for example).
Let potential leads connect via WeChat.
Share with your contacts.
WeChat does not replace your other marketing, especially at the top of the funnel. You will still need to run a search campaign or do outbound sales or collaborate with media in your industry.
Although we don’t usually recommend using ads on WeChat, we do often recommend collaborating with influencers. This is a very popular marketing tactic in China. In Chinese, they actually refer to influencers with the English acronym “KOL”, which means “Key Opinion Leaders”. As an example, we worked with a company that sold medical devices. They needed to get in front of doctors and buyers that help patients with urinary tract infections. To do this, we found a bunch of potential accounts to work with, narrowed them down, created the content and shared it. This drove 700 new followers to their accounts, which were well-targeted people with the ability to buy.
Chinese Culture 101: Business Cards and WeChat QR Codes?
It has become common in China for people to scan each others’ WeChat QR codes to keep in contact. This way you can follow each others’ posts and keep in touch.
However, it’s still the norm to keep business cards as well. W