Site Analysis: What to Pay Particular Attention to
Posted: Thu Jan 30, 2025 5:40 am
As practice shows, it is definitely worth studying:
target audience, because, for example, both academic and legal portals can appear in the top search results;
geography of activity, if our business is geo-dependent. It is necessary for the site to be active in your region of presence;
advertising opportunities. If a site appears in search results for queries that are important to you, but there is no way to reach it naturally or there are no promotion tools, then it is probably worth abandoning it;
top results. Pay attention to what sites Yandex and paraguay consumer email list Google give out. Keep in mind that access to these sites is not a strict requirement: it happens that the first page is reliably "occupied" by competitors. This situation is not hopeless, you just need to choose a different approach;
category selection, which is also not always obvious. For example, Avito may not have ads for selling 1C licenses in goods, because they were placed in the services category. This is a feature of products that imply goods + implementation installation. Consider this nuance both when selecting and when placing. The presence of a product and the demand for it are not always obvious on B2B marketplaces;
the reputation of the site, which is extremely important if you are building a brand. It should be consistent with the level of your audience, for example, the tabloids are unlikely to be suitable for B2B clients. Also, do not forget to study the content of the sites from the point of view of legislation, so that the release does not cause harm.
And don’t forget about the goal of promotion: if the platform seems to be “good in everything”, but posting on it doesn’t bring you closer to achieving your goal, then this is a reason to think.
target audience, because, for example, both academic and legal portals can appear in the top search results;
geography of activity, if our business is geo-dependent. It is necessary for the site to be active in your region of presence;
advertising opportunities. If a site appears in search results for queries that are important to you, but there is no way to reach it naturally or there are no promotion tools, then it is probably worth abandoning it;
top results. Pay attention to what sites Yandex and paraguay consumer email list Google give out. Keep in mind that access to these sites is not a strict requirement: it happens that the first page is reliably "occupied" by competitors. This situation is not hopeless, you just need to choose a different approach;
category selection, which is also not always obvious. For example, Avito may not have ads for selling 1C licenses in goods, because they were placed in the services category. This is a feature of products that imply goods + implementation installation. Consider this nuance both when selecting and when placing. The presence of a product and the demand for it are not always obvious on B2B marketplaces;
the reputation of the site, which is extremely important if you are building a brand. It should be consistent with the level of your audience, for example, the tabloids are unlikely to be suitable for B2B clients. Also, do not forget to study the content of the sites from the point of view of legislation, so that the release does not cause harm.
And don’t forget about the goal of promotion: if the platform seems to be “good in everything”, but posting on it doesn’t bring you closer to achieving your goal, then this is a reason to think.