Improved photo and video content through joint efforts with the Client's creative team

[nusaiba125]

In our experience, inexpensive, high-demand goods are popular on well-known marketplaces.

The Client’s products can be classified as middle (and above average) price segment – ​​these are accessories and bags made of genuine handmade leather, manufactured under strict quality control conditions.

It was necessary to demonstrate to potential buyers through content (photos, videos, infographics, their content, style and quality) the features and quality level of the products in a way that would be close and understandable to the target audience.

At the moment, we have come to the conclusion that each marketplace has its own content, taking into account the identified features of the choice of buyers and the overall audience of the trading platform.

In particular, Kompleto specialists guide the KOSTASKIN senegal consumer email list creative department on what is required from specific creatives (for example, what ideas and values ​​they need to convey to the target audience), specialists from the Client’s side adapt the technical specifications into a brief for the photographer, taking into account the brand identity, and only after that the material is shot.


2024-06-19_16-19-22.png


Visual used at the time of writing. Image from the author's archive

And even with this approach, sometimes the desired result cannot be achieved the first time.

Thanks to this optimization, we have already achieved the expected CTR in the internal advertising tools of the sites: the Client's audience sees the cards of his products, reacts to them, and this has a positive effect on sales.

However, the process of testing hypotheses is still ongoing in order to maximize the effectiveness of the content used. For example, we have yet to test the use of different content in the summer and winter seasons, taking into account the consumer's motivation to buy.