Why Business Needs Zen
Posted: Thu Jan 30, 2025 6:50 am
According to Mediascope , Zen's audience in Russia is 81 million people per month, or 65.5% of the entire population.
25.4% of Russians (approximately 31 million users) use Zen every day.
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It is not surprising that Zen is included in the rating of the most popular sites in Russia and occupies an honorable 8th place.
But the most important thing for business switzerland consumer email list is that half of the site’s audience is people aged 25-55 , adults and solvent.
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It turns out that businesses that believe that their audience is not on Zen should reconsider their decision to enter the platform: most decision makers (DM) prefer expert articles that are “useful” to humorous content.
In addition, the site has practically gotten rid of clickbait content by adding the Kolokolnikov filter, which allows filtering out low-quality publications.
As practice shows, at the moment the authors of many large channels complain about the drop in impressions and deterioration of statistics. This is directly related to the presence of low-quality content, which is "marked" by the filter and, accordingly, pessimizes the channel.
That is why right now, when many blogs are losing reach and potential subscribers due to ignorance of the basic rules of promotion, it is especially profitable to visit Zen: you can get to the top even if there are competitors who started using the platform earlier.
25.4% of Russians (approximately 31 million users) use Zen every day.
2024-05-23_09-55-30.png
Source
It is not surprising that Zen is included in the rating of the most popular sites in Russia and occupies an honorable 8th place.
But the most important thing for business switzerland consumer email list is that half of the site’s audience is people aged 25-55 , adults and solvent.
2024-05-23_09-55-51.png
Source
It turns out that businesses that believe that their audience is not on Zen should reconsider their decision to enter the platform: most decision makers (DM) prefer expert articles that are “useful” to humorous content.
In addition, the site has practically gotten rid of clickbait content by adding the Kolokolnikov filter, which allows filtering out low-quality publications.
As practice shows, at the moment the authors of many large channels complain about the drop in impressions and deterioration of statistics. This is directly related to the presence of low-quality content, which is "marked" by the filter and, accordingly, pessimizes the channel.
That is why right now, when many blogs are losing reach and potential subscribers due to ignorance of the basic rules of promotion, it is especially profitable to visit Zen: you can get to the top even if there are competitors who started using the platform earlier.