Change the date of an already published blog post to get new traffic
Posted: Thu Jan 30, 2025 6:50 am
Update the article
I noticed an interesting improvement with the date change.
Updating the publication date allows you to retrieve content from the corner where it has been buried and place it back among recent publications . This is because, as Cyrus Shepard said:
Initially, a web page can be given a “freshness” score based on its inception date, which the benefit of using our database decays over time. This freshness score may boost a piece of content for certain search queries, but degrades as the content becomes older.
However, this remains a practice that I do not recommend performing continuously, especially when it comes to minimal changes.
Spread the article
Have you updated the article? Perfect! Now you have to give a new life to this work. Because Google will notice the changes, but readers will also have to admire your work. Call on all your channels, from Facebook, to Twitter, to LinkedIn, to Google Plus and maybe organize a newsletter with posts to read to give more prominence to the updated article.
Conclusion
To increase visits to a blog and obtain concrete and lasting results, it takes time, dedication, strategy, analysis, imagination and expertise. Optimizing an old article will allow you not only to reduce the bounce rate of your blog, but above all to generate leads much faster than publishing a new post.
It only takes a few changes to make an article new, interesting, fresh and relevant. After deciding which posts to update, review the content from a formal and stylistic point of view, optimize it in all its parts, with potential keywords in line with the search intent . Eliminate broken links, outdated information and low-quality photos. Make the titles SEO friendly and delete old spam comments. Then, republish your new post and promote it as you would any other new content.
I noticed an interesting improvement with the date change.
Updating the publication date allows you to retrieve content from the corner where it has been buried and place it back among recent publications . This is because, as Cyrus Shepard said:
Initially, a web page can be given a “freshness” score based on its inception date, which the benefit of using our database decays over time. This freshness score may boost a piece of content for certain search queries, but degrades as the content becomes older.
However, this remains a practice that I do not recommend performing continuously, especially when it comes to minimal changes.
Spread the article
Have you updated the article? Perfect! Now you have to give a new life to this work. Because Google will notice the changes, but readers will also have to admire your work. Call on all your channels, from Facebook, to Twitter, to LinkedIn, to Google Plus and maybe organize a newsletter with posts to read to give more prominence to the updated article.
Conclusion
To increase visits to a blog and obtain concrete and lasting results, it takes time, dedication, strategy, analysis, imagination and expertise. Optimizing an old article will allow you not only to reduce the bounce rate of your blog, but above all to generate leads much faster than publishing a new post.
It only takes a few changes to make an article new, interesting, fresh and relevant. After deciding which posts to update, review the content from a formal and stylistic point of view, optimize it in all its parts, with potential keywords in line with the search intent . Eliminate broken links, outdated information and low-quality photos. Make the titles SEO friendly and delete old spam comments. Then, republish your new post and promote it as you would any other new content.