What problems does the lack of sales funnels create?
Posted: Thu Jan 30, 2025 7:19 am
Let's remember: a sales funnel is a visual representation of the path that potential customers take from initial contact with a company (brand) to making a purchase.
It breaks this journey down into stages such as problem (need) recognition, consideration and decision making, allowing brands to track customer progress and identify areas for optimization, improving venezuela consumer email list their product and service.
An example of a classic sales funnel:
funnel classic.png
Image from the author's archive
It would seem that a specialist can intuitively determine what stage of the path to purchase the client is currently at.
However, practice shows that such “arrogance” leads to a large number of irrelevant actions and loss of leads.
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Automation as a success factor: what benefits does it bring to e-commerce
It breaks this journey down into stages such as problem (need) recognition, consideration and decision making, allowing brands to track customer progress and identify areas for optimization, improving venezuela consumer email list their product and service.
An example of a classic sales funnel:
funnel classic.png
Image from the author's archive
It would seem that a specialist can intuitively determine what stage of the path to purchase the client is currently at.
However, practice shows that such “arrogance” leads to a large number of irrelevant actions and loss of leads.
Useful material
Automation as a success factor: what benefits does it bring to e-commerce