Quality is also important for the success of a newsletter. This means, for example, no spelling mistakes, correctly displayed images and functioning links. Readers will certainly forgive a small mistake, but too many mistakes can harm you. If mistakes occur frequently, the recipient may draw negative conclusions about the quality of your company's work. Links that do not work deprive the recipient of the opportunity to interact and you of the chance to make sales. It is therefore important to send a newsletter that is as error-free as possible.
Professional email tools like our AGNITAS E-Marketing guatemala number dataset Manager help you avoid mistakes: from content checks to link checks to test mailings. However, there are a few other points you should pay attention to in order to send high-quality mailings. Our newsletter checklist serves as a helpful guide.
preparation and planning
What is the goal of your newsletter or campaign?
Do you want to inform, do you want to activate, do you want to encourage a purchase, etc.? The structure of the mailing will depend on this.
Who is the target group ?
Think carefully about who you want to reach with the content. This will help you with your argument and the right approach.
Is the planned content relevant for the target group ?
Newsletters are often sent out using the scattergun approach. Avoid this and limit your target group accordingly. If a recipient receives irrelevant content too often, they will no longer read future newsletters.
Technical and legal requirements
Check your templates regularly.
Are they still up to date and do they match your corporate design? In order to keep up with the trend, a functioning dark mode is currently important, for example.
The design should be implemented using HTML
if possible. CSS can cause problems with some mailboxes. Also consider a plain text version of your email, this increases deliverability. A missing text version is a spam signal.
A well-functioning mobile display should now be standard.
Tip: The inbox preview in the EMM helps you check the display for different devices.
Use a meaningful and recognizable sender address .
The sender address is important so that your recipients can identify you and do not delete the mailing immediately.
A legally compliant registration process with a double opt-in procedure is a prerequisite.
The newsletter also includes the mailing list. To ensure that this is filled as well as possible, a good registration process is important, which also includes the double opt-in and thus the authorization to send a mailing to the relevant recipient.
Does your newsletter contain an imprint and an unsubscribe link ?
As a company, your newsletters must also contain an imprint and an unsubscribe link in the footer for legal reasons.
Check your unsubscribe process from time to time .
You are obliged to offer a functioning unsubscribe process. Check it occasionally so that the unsubscribe link does not fizzle out and there are no complaints or even cease and desist letters from dissatisfied recipients.
Good email delivery also includes professional bounce management .
This removes faulty or abandoned mailboxes, but also keeps addresses on your mailing list that were supposedly unreachable.
Keep a blacklist .
This way, known spammers, unwanted customers or other troublemakers will never end up on your mailing list.
A fixed IP address
is helpful for good deliverability . A fixed IP address reduces the risk of being classified as spam. You can read what else is important for delivery here .
Create barrier-free newsletters.
When designing your newsletter, think about readers who have difficulty accessing the content. For example, make sure you use meaningful alt texts or simple language for certain target groups.