The main goals of branding:
Posted: Thu Jan 30, 2025 10:31 am
advertising campaigns with the participation of bloggers to advertise the brand's products and increase sales.
An example of brandformance is the promotion of the VkusVill retail chain. The company works with bloggers, actively maintains social networks and publishes materials in the media. Although the retail chain started with small departments, brandformance allowed it to achieve impressive success. And the brand is constantly increasing sales figures. Thus, in 2023, the company's turnoverincreased by 27%, with the share of online sales amounting to 50%.
The difference between branding, performance and brandformance
Goals and focus
This is the basis of every marketing approach. Goals and focus show where the company is heading, what tasks it solves and what it wants to achieve.
Branding
It is focused on the formation and improvement of the company's image. Its goal is to make the brand more recognizable and increase user loyalty. Branding is aimed at popularizing the company, not its individual products or services.
make the brand recognizable;
create a unique image of the company, unlike others;
increase audience loyalty and establish an emotional connection with them;
maintain a good brand reputation and gain user trust.
Performance
Performance is needed to achieve quantitative results in a short period of time.
Main objectives:
increase conversion, i.e. the volume of product iran telegram data purchases, event registrations or other target actions;
optimize costs to achieve the highest possible return on investment (ROI);
clearly monitor and evaluate the effectiveness of advertising campaigns.
Brandformance
It combines branding goals and performance marketing results.
The main goals of brandformance:
preserve, strengthen the brand and ensure that it develops;
achieve certain results, increase conversions and sales volume.
An example of brandformance is the promotion of the VkusVill retail chain. The company works with bloggers, actively maintains social networks and publishes materials in the media. Although the retail chain started with small departments, brandformance allowed it to achieve impressive success. And the brand is constantly increasing sales figures. Thus, in 2023, the company's turnoverincreased by 27%, with the share of online sales amounting to 50%.
The difference between branding, performance and brandformance
Goals and focus
This is the basis of every marketing approach. Goals and focus show where the company is heading, what tasks it solves and what it wants to achieve.
Branding
It is focused on the formation and improvement of the company's image. Its goal is to make the brand more recognizable and increase user loyalty. Branding is aimed at popularizing the company, not its individual products or services.
make the brand recognizable;
create a unique image of the company, unlike others;
increase audience loyalty and establish an emotional connection with them;
maintain a good brand reputation and gain user trust.
Performance
Performance is needed to achieve quantitative results in a short period of time.
Main objectives:
increase conversion, i.e. the volume of product iran telegram data purchases, event registrations or other target actions;
optimize costs to achieve the highest possible return on investment (ROI);
clearly monitor and evaluate the effectiveness of advertising campaigns.
Brandformance
It combines branding goals and performance marketing results.
The main goals of brandformance:
preserve, strengthen the brand and ensure that it develops;
achieve certain results, increase conversions and sales volume.