Google searches are the preference of Brazilians in 2024
Posted: Sat Feb 01, 2025 4:04 am
The State of Search Brazil 5 survey, conducted by Hedgehog Digital, provided a comprehensive view of how Brazilians search for information and make consumer decisions based on Google searches.
Google remains at the top of the list, being users’ preferred tool for online text searches on mobile and desktop devices. However, other platforms, such as Instagram and YouTube, are gaining relevance in specific contexts, especially among younger audiences.
The diversity of reasons for searching for information on Google ranges from general content consumption (80%) to purchasing decisions, such as price comparisons (50%) and finding establishments (48%). This reality reflects the central role of the search engine in the purchasing journey of Brazilians, but it also points to important changes in digital behavior.
The importance of Google searches as the main channel
The study revealed that 88% of respondents use Google instagram data regularly, solidifying its position as the main gateway to the internet. The focus of users on well-positioned results is evident: 37% click on the first link displayed after the ads, while only 12% access the second page of results. This data highlights the need for robust SEO strategies to maximize visibility and conversion.
Google remains a key tool for product research, with 62% of respondents using the search engine to make purchasing decisions. However, the reliance on other means, such as price comparison sites and social media, reinforces the importance of multichannel strategies to effectively reach audiences.
Instagram and YouTube: New Forces in the Search for Information
The fifth edition of the survey highlighted significant growth in the use of platforms such as Instagram and YouTube as alternatives for search. Instagram emerged as the second most popular search engine on mobile devices, with 45% of users indicating its preference, especially for searches related to products and visual inspiration.
On the other hand, YouTube maintains its position as the second most used search engine on desktops, especially for educational content and tutorials. The use of these platforms reflects the growing demand for immersive experiences and audiovisual content in the purchasing decision process.
For companies, exploring the potential of these platforms with specific content marketing strategies , such as tutorial videos and interactive campaigns, can be a competitive advantage. In addition, using these networks to complement an SEO strategy increases the chances of capturing the public's attention at different moments in the purchasing journey.
Google remains at the top of the list, being users’ preferred tool for online text searches on mobile and desktop devices. However, other platforms, such as Instagram and YouTube, are gaining relevance in specific contexts, especially among younger audiences.
The diversity of reasons for searching for information on Google ranges from general content consumption (80%) to purchasing decisions, such as price comparisons (50%) and finding establishments (48%). This reality reflects the central role of the search engine in the purchasing journey of Brazilians, but it also points to important changes in digital behavior.
The importance of Google searches as the main channel
The study revealed that 88% of respondents use Google instagram data regularly, solidifying its position as the main gateway to the internet. The focus of users on well-positioned results is evident: 37% click on the first link displayed after the ads, while only 12% access the second page of results. This data highlights the need for robust SEO strategies to maximize visibility and conversion.
Google remains a key tool for product research, with 62% of respondents using the search engine to make purchasing decisions. However, the reliance on other means, such as price comparison sites and social media, reinforces the importance of multichannel strategies to effectively reach audiences.
Instagram and YouTube: New Forces in the Search for Information
The fifth edition of the survey highlighted significant growth in the use of platforms such as Instagram and YouTube as alternatives for search. Instagram emerged as the second most popular search engine on mobile devices, with 45% of users indicating its preference, especially for searches related to products and visual inspiration.
On the other hand, YouTube maintains its position as the second most used search engine on desktops, especially for educational content and tutorials. The use of these platforms reflects the growing demand for immersive experiences and audiovisual content in the purchasing decision process.
For companies, exploring the potential of these platforms with specific content marketing strategies , such as tutorial videos and interactive campaigns, can be a competitive advantage. In addition, using these networks to complement an SEO strategy increases the chances of capturing the public's attention at different moments in the purchasing journey.