BrandPulse Analysis: Key Consumer Characteristics
age groups: men 35-64 years old, women 25-64 years old;
education: higher;
social status: married;
Income level: average.
Magnit.DMP Data: Key Audience Parameters
Demographics: women 25-54 years old;
marital status: married, has children;
Geography: Arkhangelsk, Vologda
financial profile: monthly budget 55-65 thousand rubles.
Final portrait of the target audience for the advertising campaign
gender and age: women 24-50 years;
Geography: Focus regions;
Potential reach: 1.06 million people.
To determine the volume of the segment we wenthere.
Case Strategy: How We Worked on Understanding an FMCG Brand bosnia and herzegovina telegram data and Bringing a New Product to the Shelves - Image 7
Analysis of consumer behavior and characteristics of the target audience
The main scenarios for using canned vegetables:
preparing lunch;
evening meals;
festive feasts.
In each case, the product acts either as an aid in quick preparation of dishes or as a traditional element of the meal.