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Google requires meta tags on AI-generated images

Posted: Sat Feb 01, 2025 6:55 am
by monira444
Google has introduced new guidelines that directly affect the use of these images through the use of meta tags, especially for those using Google Merchant Center, a tool designed for promoting products by online retailers.

Importance of meta tags
Meta tags are essential in the world of search engine optimization ( SEO ). They act as identifiers that help algorithms understand the content and origin of pages and images on the internet.

For AI-generated images, Google now requires that a specific label be maintained in the metadata, known as “trainedAlgorithmicMedia.” This requirement aims to ensure that both users and search engines can clearly identify when an image was produced by AI technology.

Guidelines for using AI-generated images
By ensuring that images used in product listings on Google Merchant Center include the IPTC DigitalSourceType tag with the value “trainedAlgorithmicMedia,” transparency is provided about the nature of these AI-generated images. This covers multiple categories of images within the platform, including primary and secondary image links, as well as lifestyle images.

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Transparency and credibility online
Google’s move reflects a growing concern about the veracity line data and origin of information available online. Given that misinformation can spread quickly in today’s world, ensuring that users can verify the authenticity and context of images is vital.

Tools like “About this image,” which provide details about when and where an image was published, are a good example of this trend toward greater transparency and accountability on the web.

Impact on companies
For businesses with an online presence, adapting to these changes is crucial. Not only from the perspective of complying with search engine guidelines, but also as part of an ethical digital marketing strategy .