Ads Checklist: Campaigns
Posted: Sat Feb 01, 2025 7:08 am
Double and triple check the daily budget and make sure that the new ads campaign has a reasonable budget available.
Check the campaign settings! Is the correct region being advertised? Do you have ad scheduling set up/is this planned? You can set all of this in the campaign settings.
Ads Checklist: Landing Page
Useful content that ensures that the “promises” made in the ads are fulfilled.
Call-to-actions should be easy to identify and immediately catch the eye!
Keywords from the ad should also be found on the landing page!
Easy Navigation – Fast Website Performance!
Ads Checklist: Tracking
Ultimately, of course, you should also ensure that tracking works properly and that sales or contact requests are also displayed in Google Ads.
Make sure that the correct tracking parameters have been appended to uruguay mobile numbers list the destination URL if you or your clients require such parameters.
Check if the Google Ads tracking code is embedded on the order confirmation page/contact form confirmation page.
advertising goals and bidding strategies
Bidding strategies are set to optimize campaigns as effectively as possible to meet advertising goals. When setting bids, there are 5 basic types of goals to consider, as well as your campaign settings.
When using conversion tracking, you should focus on conversions (users taking an action on your site). The best way to do this is with Smart Bidding.
If you want to generate more traffic to your website, it might make sense to focus on clicks. In this case, CPC (cost-per-click) bidding is best.
If you want to increase your brand awareness, you should focus on impressions. Using viewable impressions (vCPM) bidding, you can reach potential customers with your message.
If you're running video ads and want to increase the number of views or interactions with your ads, CPM (cost per thousand impressions) or CPV (cost per view) bidding is the best option.
If you run video ads and your goal is to increase product and brand purchase intent, you should use CPV (cost per view).
Check the campaign settings! Is the correct region being advertised? Do you have ad scheduling set up/is this planned? You can set all of this in the campaign settings.
Ads Checklist: Landing Page
Useful content that ensures that the “promises” made in the ads are fulfilled.
Call-to-actions should be easy to identify and immediately catch the eye!
Keywords from the ad should also be found on the landing page!
Easy Navigation – Fast Website Performance!
Ads Checklist: Tracking
Ultimately, of course, you should also ensure that tracking works properly and that sales or contact requests are also displayed in Google Ads.
Make sure that the correct tracking parameters have been appended to uruguay mobile numbers list the destination URL if you or your clients require such parameters.
Check if the Google Ads tracking code is embedded on the order confirmation page/contact form confirmation page.
advertising goals and bidding strategies
Bidding strategies are set to optimize campaigns as effectively as possible to meet advertising goals. When setting bids, there are 5 basic types of goals to consider, as well as your campaign settings.
When using conversion tracking, you should focus on conversions (users taking an action on your site). The best way to do this is with Smart Bidding.
If you want to generate more traffic to your website, it might make sense to focus on clicks. In this case, CPC (cost-per-click) bidding is best.
If you want to increase your brand awareness, you should focus on impressions. Using viewable impressions (vCPM) bidding, you can reach potential customers with your message.
If you're running video ads and want to increase the number of views or interactions with your ads, CPM (cost per thousand impressions) or CPV (cost per view) bidding is the best option.
If you run video ads and your goal is to increase product and brand purchase intent, you should use CPV (cost per view).