What comes after expanded text ads (ETA) in Google Ads?
Posted: Sat Feb 01, 2025 7:14 am
The PPC trends for 2022 show: The end of expanded text ads (ETA) on Google Ads is approaching. Google has announced that creating or editing expanded text ads will no longer be possible from June 30, 2022 .
And what happens to existing expanded text ads? These will continue to be delivered, but as part of the changeover they can only be paused, reactivated or deleted. Google's recommendation: Instead of expanded text ads, advertisers should switch to responsive search ads (RSAs).
But this is precisely where the crux of the matter lies, because with RSAs, the use of the ad customizer or ad adjustments works differently than with expanded text ads. For example, no IF functions or data feeds can be used in the placeholders in Google Ads for RSAs.
Advertisers should therefore use expanded text ads while they still can, but at the same time focus on testing and optimising responsive search ads today in order to be best positioned for the future.
Google Ads Support
Do you need support with your Google Ads account? Then contact our paid advertising experts!
Contact us now
Google Smart Bidding + Broad Match
The way consumers search to get the information they want is constantly changing.
It is not always easy for advertisers to understand the true bulgaria mobile numbers list intent of a search query. If you are a Google Ads user who wants to target ads in a targeted manner, you know that for a long time this required a lot of manual optimization work. The solution: Smart Bidding, Google's automated bidding strategies , which use machine learning to optimize bids and maximize conversions in every auction while reducing manual time expenditure.
What the PPC trends for 2022 show: Those who combine Smart Bidding with Broad Match can display their ads even more efficiently .
The Broad Match option, which is preset by default in Google Ads, takes all “broadly matching” keywords into account, so that an ad is always displayed as soon as the search term even remotely matches the booked keyword and there is a thematic connection.
To the guide "Google Smart Bidding"
If you want to achieve more conversions and a higher conversion value in the future, you should definitely use the combination of Google Smart Bidding and Broad Match Keywords.
And what happens to existing expanded text ads? These will continue to be delivered, but as part of the changeover they can only be paused, reactivated or deleted. Google's recommendation: Instead of expanded text ads, advertisers should switch to responsive search ads (RSAs).
But this is precisely where the crux of the matter lies, because with RSAs, the use of the ad customizer or ad adjustments works differently than with expanded text ads. For example, no IF functions or data feeds can be used in the placeholders in Google Ads for RSAs.
Advertisers should therefore use expanded text ads while they still can, but at the same time focus on testing and optimising responsive search ads today in order to be best positioned for the future.
Google Ads Support
Do you need support with your Google Ads account? Then contact our paid advertising experts!
Contact us now
Google Smart Bidding + Broad Match
The way consumers search to get the information they want is constantly changing.
It is not always easy for advertisers to understand the true bulgaria mobile numbers list intent of a search query. If you are a Google Ads user who wants to target ads in a targeted manner, you know that for a long time this required a lot of manual optimization work. The solution: Smart Bidding, Google's automated bidding strategies , which use machine learning to optimize bids and maximize conversions in every auction while reducing manual time expenditure.
What the PPC trends for 2022 show: Those who combine Smart Bidding with Broad Match can display their ads even more efficiently .
The Broad Match option, which is preset by default in Google Ads, takes all “broadly matching” keywords into account, so that an ad is always displayed as soon as the search term even remotely matches the booked keyword and there is a thematic connection.
To the guide "Google Smart Bidding"
If you want to achieve more conversions and a higher conversion value in the future, you should definitely use the combination of Google Smart Bidding and Broad Match Keywords.