China, it’s the place to be. While the site is australian email list available worldwide, the site predominantly favors simplified Chinese. So before taking any other steps, hire a native speaker to help you along the way. To win at global, you have to ditch translations. Here’s a few steps to get your content ranking. 1. Localize your keywords and content appropriately As with all multilingual SEO, you need to work with a native language expert to ensure proper keyword localization and content optimization.
If your site experiences high bounce rates, Baidu will tank your rankings immediately. As with any search experience, localization matters. 2. Position relevant content and keywords to the top of the page Baidu favors a completely opposite layout than the Westernized one. The sooner you get to the point the better. Therefore, it is important to position your keywords as early as possible in the text and introduce all relevant content already in the top of the page to rank.