What is SERM and what works does it include?
Posted: Sat Feb 01, 2025 10:02 am
No reviews. 82% of users choose products with a high rating and positive reviews. But even if you have an average rating and three stars out of five, it is better than no reputation at all. Motivate users to leave reviews and fight for the rating.
There are no products in the top 30. We already talked about this above, so here are the numbers: 80% of buyers choose products from the top 30 results by category and will not look for your product on the fifth page.
The products are not trending. 76% of marketplace visitors buy trending products. If you decide to sell a collection from three years ago, no marketer will help you achieve explosive demand for the product. Remember what happened to spinners.
Inaccurate information in the card. 45% of potential customers refuse to buy because of incorrect information about the product. Make sure that the color, shape, and configuration match the actual characteristics. Even if you miraculously sell the wrong product, you will receive a refund and a wave of negativity, which you will have to respond to.
No consumer wants to receive a bad product or service, especially bosnia and herzegovina telegram data if they can choose a company with a history of satisfied customers. The first instance for checking reputation is search engines. Negative reviews spread across the network instantly. And if they hit the top of the search results, then you are already losing your customers. Then Search Engine Reputation Management (SERM) comes to the rescue. What is it, we will tell you in the article.
SERM is a marketing technology, an essential part of online reputation management (ORM), aimed at creating a positive image of a company by influencing search results.
By promoting sites with positive and neutral content to the first pages of search results, you can displace resources with undesirable information that tarnishes the brand's reputation. In essence, SERM is a synthesis of PR technologies and SEO promotion, which includes a whole range of work:
1. Monitoring reputation in search engine results and the dynamics of changes in the brand’s reputation environment, not only for top resources, but also for other sites important for business development.
2. Prompt response to the emergence of negative information about a brand or product, motivating real clients to independently post positive information online.
3. Create a section with reviews on the official website of the brand (or optimize it if such a page exists but is not ranked). We highly recommend getting such a section, because:
There are no products in the top 30. We already talked about this above, so here are the numbers: 80% of buyers choose products from the top 30 results by category and will not look for your product on the fifth page.
The products are not trending. 76% of marketplace visitors buy trending products. If you decide to sell a collection from three years ago, no marketer will help you achieve explosive demand for the product. Remember what happened to spinners.
Inaccurate information in the card. 45% of potential customers refuse to buy because of incorrect information about the product. Make sure that the color, shape, and configuration match the actual characteristics. Even if you miraculously sell the wrong product, you will receive a refund and a wave of negativity, which you will have to respond to.
No consumer wants to receive a bad product or service, especially bosnia and herzegovina telegram data if they can choose a company with a history of satisfied customers. The first instance for checking reputation is search engines. Negative reviews spread across the network instantly. And if they hit the top of the search results, then you are already losing your customers. Then Search Engine Reputation Management (SERM) comes to the rescue. What is it, we will tell you in the article.
SERM is a marketing technology, an essential part of online reputation management (ORM), aimed at creating a positive image of a company by influencing search results.
By promoting sites with positive and neutral content to the first pages of search results, you can displace resources with undesirable information that tarnishes the brand's reputation. In essence, SERM is a synthesis of PR technologies and SEO promotion, which includes a whole range of work:
1. Monitoring reputation in search engine results and the dynamics of changes in the brand’s reputation environment, not only for top resources, but also for other sites important for business development.
2. Prompt response to the emergence of negative information about a brand or product, motivating real clients to independently post positive information online.
3. Create a section with reviews on the official website of the brand (or optimize it if such a page exists but is not ranked). We highly recommend getting such a section, because: