Ways to identify bots and tips to filter them
Posted: Sat Feb 01, 2025 10:17 am
If you use numbers like session counts and conversion rates to measure the success of your website and other marketing efforts, you're wasting your time because they're not real numbers.
These bots generate very high spikes in traffic, so if you don't know how to monitor them, you might think it's due to an ad, when in fact this isn't real traffic.
On the other hand, you could end up making unnecessary changes to your website, wasting time, as bot traffic is characterized by high bounce rates and low session durations.
We know these metrics tell you how relevant your content is to your users, but again, these aren't real numbers.
There are precise indicators to determine when a source comes lithuania mobile database from a traffic generating bot, and in general terms a bot is divided between two sources: referral or direct.
In Google Analytics go to Acquisition > All Traffic > Source/Medium.
Once there you will know that your referral traffic was driven by bots if:
You have a new session percentage of 100%.
Your bounce rate is 100%.
The average session duration turns out to be zero seconds.
These bots generate very high spikes in traffic, so if you don't know how to monitor them, you might think it's due to an ad, when in fact this isn't real traffic.
On the other hand, you could end up making unnecessary changes to your website, wasting time, as bot traffic is characterized by high bounce rates and low session durations.
We know these metrics tell you how relevant your content is to your users, but again, these aren't real numbers.
There are precise indicators to determine when a source comes lithuania mobile database from a traffic generating bot, and in general terms a bot is divided between two sources: referral or direct.
In Google Analytics go to Acquisition > All Traffic > Source/Medium.
Once there you will know that your referral traffic was driven by bots if:
You have a new session percentage of 100%.
Your bounce rate is 100%.
The average session duration turns out to be zero seconds.