Texts of newsletters
Posted: Sat Feb 01, 2025 10:26 am
This copywriting also has its own special purpose, and here you can’t do without sufficient skills (as in the case of CP, Landing Page). Here everything matters – the title, the content, even the colors of the design and fonts.
Texts for luring into the auto funnel
They are written for special pages with psychiatrist email addresses which you are going to capture leads and collect a contact base for further work. The essence of such text (volume - up to 1,000 characters) comes down to asking the user for his data, and in return promising a discount, useful video, template or other free valuable materials.
It is clear that here too the copywriter bears a great responsibility. If the reader is not moved, there will be no sales, but a quality appeal will attract a flow of clients and demonstrate the author's professionalism.
Recommended articles on this topic:
How to increase the flow of customers by choosing the right method
Sales Triggers That Have Never Failed
Absolutely Free Internet Advertising: 19 Options
12 formulas for selling text + templates
Let's look at the most popular and most effective formulas for creating sales texts. It's worth paying attention to each of them, perhaps one of them will work better than another for a specific type of business.
AIDA and, as a variation, AIDMA are classics of the genre
AIDA is suitable for websites, landing pages, social media pages, advertising leaflets, newsletters, and promotional materials.
Selling Text Formulas - AIDA
Schematically, the text looks like this: Attention – Interest – Decision – Action.
Attention. Here you describe your unique selling proposition, the most important valuable characteristic of the product, availability of discounts, promotions, bonuses (for those who are already familiar with the company or product and are loyal).
Interest. Demonstrate the product in all its aspects, be sure to point out how it can solve the client's problems and what benefits it can bring (especially those that at first glance seem inconspicuous and insignificant).
Solution. Neutralize objections and negative perceptions, explain that all problems can be solved, justify your answers. List what the client gets for the stated price (if it seems too high).
Action. Lead the reader to click on a link (to your page or website), to place an order, to fill out a contact form, to order a call back or a consultation.
AIDMA is almost the same as AIDA, only here there is also point M – Motivation. Here you give the reader an additional incentive for faster action. Such an incentive can be discounts, gifts, some promotional offers, a limitation of the validity period of these chips.
Below is an example of a sales text written according to this template:
Texts for luring into the auto funnel
They are written for special pages with psychiatrist email addresses which you are going to capture leads and collect a contact base for further work. The essence of such text (volume - up to 1,000 characters) comes down to asking the user for his data, and in return promising a discount, useful video, template or other free valuable materials.
It is clear that here too the copywriter bears a great responsibility. If the reader is not moved, there will be no sales, but a quality appeal will attract a flow of clients and demonstrate the author's professionalism.
Recommended articles on this topic:
How to increase the flow of customers by choosing the right method
Sales Triggers That Have Never Failed
Absolutely Free Internet Advertising: 19 Options
12 formulas for selling text + templates
Let's look at the most popular and most effective formulas for creating sales texts. It's worth paying attention to each of them, perhaps one of them will work better than another for a specific type of business.
AIDA and, as a variation, AIDMA are classics of the genre
AIDA is suitable for websites, landing pages, social media pages, advertising leaflets, newsletters, and promotional materials.
Selling Text Formulas - AIDA
Schematically, the text looks like this: Attention – Interest – Decision – Action.
Attention. Here you describe your unique selling proposition, the most important valuable characteristic of the product, availability of discounts, promotions, bonuses (for those who are already familiar with the company or product and are loyal).
Interest. Demonstrate the product in all its aspects, be sure to point out how it can solve the client's problems and what benefits it can bring (especially those that at first glance seem inconspicuous and insignificant).
Solution. Neutralize objections and negative perceptions, explain that all problems can be solved, justify your answers. List what the client gets for the stated price (if it seems too high).
Action. Lead the reader to click on a link (to your page or website), to place an order, to fill out a contact form, to order a call back or a consultation.
AIDMA is almost the same as AIDA, only here there is also point M – Motivation. Here you give the reader an additional incentive for faster action. Such an incentive can be discounts, gifts, some promotional offers, a limitation of the validity period of these chips.
Below is an example of a sales text written according to this template: